Responsibilities

• Multi-Category PR Strategy
• Lead communications strategy and execution across four distinct product categories (TV, Audio, Memory, and Monitors).
• Coordinate launch calendars, manage competing priorities, and ensure media momentum across all lines.
• Develop differentiated narratives for each while maintaining a coherent brand voice.
• Partner closely with local and global stakeholders — including Product, Engineering, R&D, Sales, and marketing leadership — to align communications with business objectives and ensure consistent messaging across markets.
• Media Relations & Product Reviews
• Build and maintain relationships with tier-1 technology, trade, and consumer media.
• Drive proactive pitching, secure high-impact product reviews, and manage review unit programs end-to-end — from editorial calendar planning through post-publish coverage analysis.
• Develop always-on story angles, trend narratives, and category storytelling that sustain media momentum and brand relevance year-round.
• Earned Influencer Program

Requirements

• 8–12 years of PR or communications experience, with at least 3 years managing multi-program or multi-category portfolios
• Proven track record securing coverage in top-tier technology and consumer media outlets
• Hands-on experience running influencer programs with a strong preference for earned over paid approaches
• Direct experience with analyst relations — you know how to brief, build rapport, and move the needle in reports
• Genuine fluency with Reddit — you understand community norms, know where not to step, and can develop a credible brand voice organically
• Strong editorial instincts: you can write, edit, and sharpen messaging at speed
• Experience managing agencies and/or direct reports
• Comfortable operating with ambiguity in a fast-paced environment; you bring structure without over-engineering it