Senior Manager, Public Relations at CB2 | Chicago, IL | $102K/yr – $135K/yr

CB2

Senior Manager, Public Relations

Chicago, IL (Hybrid)

$102K/yr – $135K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive CB2’s brand narrative and omni-channel PR strategy with leadership in planning, agency management, and community impact.

Own the annual strategic PR plan and cross-functional roadmaps.
Must-have: 7+ years in PR with media relations and exec coaching.
Standout: Leadership across agency management, events, and DEI/community initiatives.

Job Description

Responsibilities

Brand Stewardship & Narrative: Act as a steward of the brand, ensuring CB2’s design-forward aesthetic and brand voice are articulated across earned media channels. Oversee the maintenance of all business messaging, company fact sheets, bios, and other corporate materials.
Strategic Planning & Execution: Lead the development, execution, and analysis of the annual strategic PR plan, including roadmaps and segment strategies to support the company’s aggressive growth agenda.
Media & Agency Management: Manage the external PR agency to create innovative publicity programs that increase quality awareness and positive perception of the brand and leadership. Serve as the primary point of contact for design trade media to secure deep-dive features around seasonal launches and collections.
Commerce & Performance PR: Collaborate with the performance marketing team to optimize affiliate PR strategies, ensuring CB2 products are featured in high-traffic gift guides, product roundups, and commerce-driven editorial.
Omni-Channel Communications: Manage all B2C and B2B public relations efforts, including communication plans, press releases, presentations, and trade engagements for interior design. Maintain and cultivate relationships with key media outlets.
Market Growth & Community Events: Lead cross-functional teams to develop store pre-opening plans and execute marketing strategies to successfully open stores and accelerate traffic in new markets. Generate local awareness through participation in significant community and social events.
Impact & Operations: Consult on community impact strategies, including charitable efforts and DEI initiatives. Lead and negotiate vendor and agency contracts, budgets, and timelines while collaborating with ecommerce, finance, legal, and merchandising teams.

Requirements

7+ years in PR, corporate communications, community engagement
Proven track record managing public relations for a leading brand and/or Fortune 500 company.
Strong background in media relations and experience coaching executives for press appearances.
Bachelor's Degree or higher

CB2

2.8 Glassdoor

At CB2 we’re known for our unique take on design. The magic is in the mix of edgy and elevated. Raw and refined. We love trends but don’t live by them. We’re more into that timeless cool-factor. Home is where personal style comes to life. And we’re here to inspire in any way we can. To help you fill your home with things you love, that aren’t too expensive and that you’ll never regret.As a brand, we champion inclusivity, kindness, love and respect. We try to be good corporate citizens and take big and small actions towards that goal everyday.CB2 enthusiastically supports Humble Design Chicago. A non-profit that transforms empty, cold houses for the recently homeless into warm, welcoming and uplifting places where they can restart their lives. It’s amazing what a difference a furnished home can make for families emerging from homelessness. Learn more about Humble Design here.We always celebrate Pride partnering annually with GLSEN. In addition to our generous donation, we’ve hosted in store events and wore our pride through limited edition t-shirts during Pride month to show our unwavering support. At CB2 HQ, everyday has its own playlist. Music makes its way into almost everything we do from how we define the vibe of a new collection or set the mood in our stores. In 2017 we launched a series of live concerts, in our stores, featuring some of our favorite artists: Francis and the Lights, Kacy Hill, and ???. It was such a huge success we decided to make it a forever thing. Learn about upcoming concerts check out cb2.com/afterhours. From our store associates all around the country to our buyers, planners and creatives in Chicago, CB2 has some of the most clever, interesting and creative people we’ve ever met. Our stores are filled with their energy, their unique take on products, their stories and inspirations. Like our people, our brand isn’t about a certain look or style, it’s about an attitude. We make what we love. And hope you love it too.

Founded in 2000

Chicago, Illinois, USA

532 employees (185 in marketing)

www.cb2.com

24% recommend to a friend

21% CEO approval