Responsibilities

• Own Provider Marketing Strategy & Vision
• Define and evolve the end-to-end provider marketing strategy across brand, growth, and lifecycle efforts
• Establish provider segmentation, positioning, and messaging frameworks, ensuring they scale across channels and markets
• Serve as the central driver of how BetterHelp shows up to providers, with full ownership of the provider marketing roadmap
• Drive Business Impact & Strategic Initiatives
• Own key provider growth outcomes, including acquisition, activation, engagement, and retention
• Lead marketing strategy for high-priority initiatives, including insurance adoption on the provider side
• Translate company and product priorities into integrated marketing plans that drive measurable business impact
• Partner with Data Science to define success metrics, measurement frameworks, and performance targets
• Lead Cross-Functional Alignment & Influence

Requirements

• 10+ years of experience in brand or integrated marketing
• Experience in healthcare, mental health, or provider-focused marketing (e.g., therapists, clinicians, or other licensed professionals strongly preferred)
• Proven track record of executing multi-channel marketing campaigns and programs
• Strong understanding of audience segmentation, messaging, and positioning
• Experience working with or translating insights and strategy into execution
• Analytical mindset with the ability to measure performance and optimize campaigns
• Strong cross-functional collaboration and stakeholder management skills
• Ability to operate in a fast-paced environment and manage multiple priorities

Preferred

• Experience in two-sided marketplaces or platform businesses
• Experience with community-building, partnerships, or field marketing (events/conferences)
• Exposure to international or multi-market marketing

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company
• Competitive compensation
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers