Senior Manager, Prospect Marketing Enablement

New York, USA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive end-to-end digital campaign operations at American Express, leading a 10-person team to deliver plans across Paid Search/Media, Resy, and Affiliate channels.

  • Manage campaign execution across Paid Search/Media, Resy, and Affiliate channels.
  • Must-have: Proven team leadership and cross-functional project management.
  • Standout: Track record of process improvement and stakeholder education.

Job Description

Responsibilities

  • Management of campaign execution across Digital marketing channels including Paid Search/Media, Resy, and Affiliate marketing.
  • Campaign Planning: Liaise with channel marketing teams in Prospect and Key Platforms to understand offer strategies and develop marketing execution plans, including SLAs, risks, dependencies, and resourcing required. Play an active role aligning cross-functional partners to those plans and educating them on our goals
  • Campaign Delivery: Deliver against critical metrics by leading a team to deliver high-quality campaigns to our customers on time and in compliance. Assist with issues, loss events, CAP management, PRSA and take steps to mitigate risk or customer harm
  • Channel & Process Innovation: Identify areas of opportunity to innovate the Banking Channel execution processes and ways of working with marketing partners. Partner with marketing operations teams to innovate marketer experiences and initiate process improvement in daily operations.
  • Campaign Reporting: Improve scorecards which track campaign demand, process efficiency, and risk controls so that we can optimize resources required to implement quickly and accurately
  • Team Leadership: Lead a team of 10 analysts and contractors, including performance assessments, development planning, coaching and future hiring

Requirements

  • Passion for team leadership and establishing a team culture committed to personal development, team engagement and skill maturity
  • Knowledge of marketing operations, marketing capabilities, and/or other relevant marketing campaign experiences
  • Project management expertise, balancing short and long-term needs to drive a project to completion across many teams, functions and levels
  • Impressive planning and organization with ability to lead highly interdependent, complex initiatives and keep various workstreams on track
  • Excellent collaborator with outstanding verbal and written skills to influence across and upwards
  • Demonstrated thought leadership in big picture thinking, with a balanced approach to using deeper details in decision-making
  • Skilled in leading through change, with the ability to bring others with you and inspire innovative change

Preferred

  • Experience developing talent including hiring, coaching, goal setting and performance planning, a plus.

Benefits

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
American Express logo

American Express

Business travel doesn’t just move people from A to B, it helps ideas and innovation move forward, too. And with the most valuable marketplace, software, and services in travel, there is nowhere they can’t go with American Express Global Business Travel. With us, your Great Ideas Travel. GBT Travel Services UK Limited (GBT UK) and its authorized sublicensees (including Ovation Travel Group, Egencia and CWT) use certain trademarks and service marks of American Express Company or its subsidiaries (American Express) in the “American Express Global Business Travel” and “American Express GBT Meetings & Events” brands and in connection with its business for permitted uses only under a limited license from American Express (Licensed Marks). The Licensed Marks are trademarks or service marks of, and the property of, American Express. GBT UK is a subsidiary of Global Business Travel Group, Inc. (NYSE: GBTG). American Express holds a minority interest in GBTG, which operates as a separate company from American Express.

Founded in 2014
New York, New York, USA
32K employees (314 in marketing)

Traffic Signals

Monthly Visitors
417K
Monthly Google Ads Budget
$30.9K
Traffic Source Mix
Search
17.1%
Direct
59.8%
Referral
20.6%
Social
1%
Paid
1.4%

Headcount Trend

Current headcount: ~31.7K

Marketing Team

Marketing Team Size
239 (1% of company)

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