Senior Manager, Prospect Marketing Enablement at American Express | New York, USA | $104K/yr – $175K/yr

American Express

Senior Manager, Prospect Marketing Enablement

New York, USA (Hybrid)

$104K/yr – $175K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive cross-channel campaign leadership and team development to plan, execute, and optimize marketing efforts across Paid Search, Resy, and Affiliate channels.

Own end-to-end campaign execution across Paid Search/Media, Resy, and Affiliate channels.
Must-have: Strong project management and cross-functional coordination across many teams.
Standout: Experience developing talent with hiring, coaching, and performance planning.

Job Description

Responsibilities

Management of campaign execution across Digital marketing channels including Paid Search/Media, Resy, and Affiliate marketing.
Campaign Planning: Liaise with channel marketing teams in Prospect and Key Platforms to understand offer strategies and develop marketing execution plans, including SLAs, risks, dependencies, and resourcing required. Play an active role aligning cross-functional partners to those plans and educating them on our goals
Campaign Delivery: Deliver against critical metrics by leading a team to deliver high-quality campaigns to our customers on time and in compliance. Assist with issues, loss events, CAP management, PRSA and take steps to mitigate risk or customer harm
Channel & Process Innovation: Identify areas of opportunity to innovate the Banking Channel execution processes and ways of working with marketing partners. Partner with marketing operations teams to innovate marketer experiences and initiate process improvement in daily operations.
Campaign Reporting: Improve scorecards which track campaign demand, process efficiency, and risk controls so that we can optimize resources required to implement quickly and accurately
Team Leadership: Lead a team of 10 analysts and contractors, including performance assessments, development planning, coaching and future hiring

Requirements

Passion for team leadership and establishing a team culture committed to personal development, team engagement and skill maturity
Knowledge of marketing operations, marketing capabilities, and/or other relevant marketing campaign experiences
Project management expertise, balancing short and long-term needs to drive a project to completion across many teams, functions and levels
Impressive planning and organization with ability to lead highly interdependent, complex initiatives and keep various workstreams on track
Excellent collaborator with outstanding verbal and written skills to influence across and upwards
Demonstrated thought leadership in big picture thinking, with a balanced approach to using deeper details in decision-making
Skilled in leading through change, with the ability to bring others with you and inspire innovative change
Experience developing talent including hiring, coaching, goal setting and performance planning, a plus.

Preferred

Experience developing talent including hiring, coaching, goal setting and performance planning, a plus.

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

American Express

4.1 Glassdoor

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US

79K employees (3,751 in marketing)

www.americanexpress.com

81% recommend to a friend

88% CEO approval