Responsibilities

• As part of an integrated team, support several client engagements of varying sizes in a fast-paced agency environment within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation
• Act as day-to-day programmatic buying lead across several healthcare accounts, as part of an integrated team
• Responsible for the execution of campaign planning, setup, creation, optimization and management
• Help up-level Real Chemistry’s capabilities contributing to agency POVs, case studies, internal knowledge sharing opportunities and cross-channel learning
• Provide proactive recommendations on campaign results, industry trends and innovation, and competitive pressures to keep clients informed and manage programs upon best practices of programmatic media
• Support tactical planning and in-platform execution in a timely fashion acting as the subject matter expert in your discipline(s). Handle requests promptly to keep campaign activation and execution agile, nimble and fast
• Manage multiple client engagements of varying sizes in a fast-paced environment, within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation
• Demonstrate a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success for their business and brand, reach a broader audience and use all the tools at their disposal
• Provide regular campaign reports, performance updates, and optimization insights to internal and external stakeholders as needed
• Stay current on industry trends, platform updates, and evolving best practices in programmatic media

Requirements

• 4-5+ years paid media experience managing programmatic campaign
• Proficient in programmatic DSPs like The TradeDesk, Google DV360, Viant/Adelphic and Pulsepoint as well as platforms like Prisma, DoubleVerify DCM, etc.
• Strong organizational, writing, and efficient communication skills (both internally and externally)
• Experience leveraging data for audience planning
• Cross-channel media planning experience preferred, including familiarity with estimating Reach / Frequency and media mix optimization strategies
• Ability to act independently and manage assigned account(s) while also contributing to new business development
• Familiarity with major data providers and a curiosity about targeting solutions
• Strong analytical and problem-solving skills, with proficiency in Excel and/or Google Sheets for reporting, pacing analysis, and performance troubleshooting
• Experience with analyzing data, highlighting trends, and recommending optimizations based on those findings
• Prior healthcare or pharmaceutical client experience preferred

Preferred

• Cross-channel media planning experience preferred, including familiarity with estimating Reach / Frequency and media mix optimization strategies
• Prior healthcare or pharmaceutical client experience preferred

Benefits

• Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vision plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.