Responsibilities

• Lead the strategy, optimization, and management of product marketing web experiences across investment products and platforms.
• Identify opportunities to enhance digital experiences, with a focus on AI search, LLMs, acquisition, engagement, and product conversion.
• Manage the implementation of web updates, content enhancements, and experience optimizations.
• Partner with product marketers to translate business objectives and marketing strategies into effective digital experiences.
• Collaborate with AI SMEs, channel teams, creative agencies, and publishing partners to deliver high-quality experiences.
• Monitor performance metrics and recommend data-driven improvements to drive business results.
• Ensure digital experiences are aligned with brand standards, marketing objectives, and client needs.

Requirements

• Extensive experience in marketing.
• Proven experience developing the marketing strategy, creative direction, and execution of digital experiences and web pages.
• Experience project managing end-to-end web content process
• Ability to balance strategic thinking with operational execution in a fast-paced, evolving environment.
• Knowledge of AI search, large language models (LLMs), and digital experience optimization techniques that improve content discoverability and performance.
• Experience in project management, or a related role, preferably within a regulated industry.
• Demonstrated ability to lead complex, cross-functional initiatives and influence a broad range of stakeholders without direct authority.
• Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, actionable recommendations.
• Highly analytical and detail-oriented, with strong project management, execution, and risk-management capabilities.

Preferred

• Marketing in financial services or other highly regulated industry is preferred.