Senior Manager, PR

Boston, MA (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 9 days ago

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Job Summary

Own and drive media relations programs for client accounts, guiding strategy, execution, crisis support, and mentorship across the PR practice.

  • Lead media relations campaigns and secure meaningful placements
  • Mentor junior staff and collaborate across disciplines

Job Description

Responsibilities

  • Serve as a client contact/relationship manager, managing everyday account activities with support of the broader PR team.
  • Serve as a core member of the PR practice's Newsroom, the heart of our earned media discipline, instrumental in driving and deepening the agency's capabilities across media relations, thought leadership development, and executive branding.
  • Actively lead media relations efforts, building relationships with reporters/producers and securing business-purposeful media placements.
  • Lead projects, campaigns, and specific tracks of client accounts, from strategy and concepting, to final reporting.
  • Regularly track and collaborate with account leads to report on performance metrics, providing insights and recommendations for continuous optimization.
  • Support and implement crisis communications strategies as needed.
  • Lead and provide direction for junior team members on important foundational activities including media monitoring, pitch tracking, and monthly activity reporting.
  • Proactively, consistently stay on top of and share trending news and cultural moments that drive strategic connections and growth for clients.
  • Lead research and development of weekly trend reports.
  • Collaborate with senior leadership to research, maintain, and stay up-to-date on latest industry practices and resources, including department tools.

Requirements

  • You have 4-6 years of relevant agency experience, or have worked on the client side in a fast-paced environment juggling multiple projects, lines of business, and growth areas simultaneously.
  • You have solid media relationships and can share examples of reporters you can call in a crunch and pitches that you've converted from innovative ideas into secured placements. Note that a portfolio will be required.
  • Writing is your superpower. If you've been told by teachers, friends, or managers that "you're a great writer," then you have an essential piece of the puzzle. We're looking for a combination of outstanding technical and creative writing that's been applied to draft key messaging, press releases, bylines, speeches, and op-eds.
  • You're open to not being a specialist; while most team members have a heavier focus on one or two divisions (B2B, Consumer, Social Impact), we encourage and expect a willingness to work across categories.
  • You have experience managing projects from start to finish and instill confidence in your colleagues and managers that you'll get the job done.
  • You're entrepreneurial in spirit. You respect established processes but are equally as excited about new challenges that haven't been approached before and building something new.
  • You love consuming the news and staying current with current trends, especially within your clients' industries.
  • You know that the quality of work is dependent on the strength of a team, and you're eager to be a contributing member, learn from others, jump into projects when all hands are needed on deck.
  • You love being a people manager and prioritize coaching and mentorship of junior team members. This point is last on the list in sequence but first in priority.
Allen & Gerritsen logo

Allen & Gerritsen

3.5 Glassdoor

A&G is a fiercely independent advertising agency, founded in 1985 and headquartered in Boston & Philadelphia — the two cities where independence was born. We bring together Advertising, Media, Public Relations, Design and CX under one roof, working alongside ambitious marketing leaders to drive dramatic growth through dramatic shifts in how brands show up. For the past 40 years, we've been dedicated to helping brands be Unignorable.

Founded in 1985
Boston, Massachusetts, USA
133 employees (44 in marketing)
69% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
5.1K
Traffic Source Mix
Search
28%
Direct
49.7%
Referral
6%
Social
14.8%
Paid
1.4%

Headcount Trend

Current headcount: ~135

Marketing Team

Marketing Team Size
29 (22% of company)
Median Career Experience
18.5 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
3