Responsibilities

• The Senior Manager, Portfolio Marketing, leads the Portfolio Marketing team in developing and executing strategies, narratives, thought leadership, and campaigns that strengthen awareness, engagement, and consideration for the UL Solutions brand and portfolio across strategic industry verticals, emerging technologies, and megatrends.
• Serves as the bridge between enterprise brand strategy and COU marketing activities, ensuring the breadth of UL Solutions' offerings is represented through compelling portfolio marketing initiatives that support enterprise growth objectives.
• Manages and directs the efforts of the Portfolio Marketing team to strengthen awareness, engagement, and consideration for the UL Solutions brand and portfolio across strategic industry verticals, customer challenges, emerging technologies, and megatrends.
• In alignment with enterprise-defined business Key Performance Indicators (KPIs), develops and deploys portfolio marketing strategies that position UL Solutions as a trusted leader and connect the breadth of UL Solutions' products, services, software, and solutions to relevant market opportunities.
• Provides strategic direction for portfolio positioning, customer and market insights, messaging, thought leadership, content strategy, and portfolio campaign development.
• Serves as the bridge between enterprise brand strategy and COU marketing activities, ensuring a consistent and compelling representation of the UL Solutions portfolio while enabling COU and Field Marketing teams to extend and localize portfolio campaigns.
• Leads and develops a team of portfolio marketers responsible for creating portfolio narratives and campaigns that elevate brand awareness, strengthen market credibility, increase audience engagement, and support enterprise growth objectives.