Senior Manager, Partnership Marketing

New York City, NY (Hybrid)

$90K/yr – $105K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize the sponsorship platform end to end, owning program operations, asset management, and cross-functional activation across events, talent, hospitality, and media integrations.

  • Partnership Operations: Manage project plans, timelines, budgets, and agency integration to keep partnerships on track.
  • Activation & Asset Management: Lead activation concepts, asset rights, and program execution with partners and vendors.
  • Strategic POVs & Stakeholder Alignment: Provide proactive sponsorship strategy, stakeholder briefings, and performance feedback across teams.

Job Description

Responsibilities

  • Lead day-to-day management of client's sponsorship platform including overall project management (e.g. project plans, timelines, agency integration and deliverables)
  • Develop and lead on sponsorship rights and asset management processes
  • Coordinate and manage activation programming with a cross functional team and relevant agency partners in connection with client's sponsorship platforms
  • Provide strategic thinking and POVs for sponsorship initiatives. Specific initiatives could include event activation development, talent / influencer strategy, customer engagement, hospitality programming, media integration strategy, content, etc.
  • Manage partner and vendor relationships and coordinate necessary deliverables on behalf of client
  • Provide proactive strategic thinking and recommendations for client
  • Manage project budgets and invoicing deadlines
  • Lead key meetings/calls with internal & external constituents
  • Provide support to Director and VP on overarching account management and planning
Allied Sports logo

Allied Sports

5.0 Glassdoor

Allied Sports launched in 2019 with a singular mission – to lead modern marketers in the undeniable shift from Sponsor to StorytellerTM. Today, we are an independent, full-service agency operating from the Allied Global Marketing network. Led by industry veterans with a rookie spirit, our award-winning team helps buyers and sellers in sports find, negotiate, and activate high-performing partnerships. Sports Business Journal named Allied Sports one of the Best Places to Work in Sports in 2023 and 2024, and Front Office Sports named the agency among the Best Employers in Sports for 2024.

Founded in 2019
New York, New York, USA
75 employees (19 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~75

Marketing Team

Marketing Team Size
17 (23% of company)
Median Career Experience
17.5 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
5