Responsibilities

• Own the overall paid search strategy across Google Ads and Microsoft/Bing Ads
• Develop scalable growth plans that balance revenue growth, profitability, and operational efficiency
• Identify and evaluate new acquisition opportunities, categories, keyword strategies, and search platform capabilities
• Manage and optimize media investment across campaigns, verticals, and affiliate partners
• Drive performance forecasting, budget planning, and growth modeling
• Oversee execution and optimization of paid search campaigns across Google and Microsoft/Bing
• Establish testing frameworks for bidding strategies, keyword expansion, ad copy, audience segmentation, and landing page optimization
• Leverage enterprise Claude models to rapidly draft, iterate, and test high-volume ad copy and performance content at scale.
• Monitor and improve core performance metrics including CPA, ROAS, conversion rate, revenue, and margin
• Partner with analytics and engineering teams to improve attribution, tracking, and reporting capabilities

Requirements

• 7+ years of experience in paid search, performance marketing, or growth marketing
• Deep expertise managing campaigns across Google Ads and Microsoft/Bing Ads
• Strong understanding of conversion-focused marketing, attribution, and performance analytics
• Demonstrated experience utilizing generative AI tools to build reporting queries, draft ad copy, and optimize analytical workflows.
• Experience managing meaningful media budgets with accountability for ROI or profitability targets
• Demonstrated success scaling paid search programs through testing and optimization
• Experience leading cross-functional initiatives involving analytics, product, or engineering teams
• Strong analytical and communication skills with the ability to influence senior stakeholders
• Experience managing agency partners, external vendors, or mentoring internal performance marketers
• Experience with data-driven decision making and KPI-driven performance management

Preferred

• Experience in affiliate marketing, commerce media, lead generation, or consumer subscription businesses
• Experience with landing page optimization and experimentation methodologies
• Knowledge of conversion APIs, offline conversion uploads, and marketing measurement systems
• Experience writing clear prompts in Claude to quickly draft ad copy, build database queries, and speed up daily tasks.
• Familiarity with search automation, feed-based campaigns, and bidding strategy optimization
• Experience working in highly matrixed or fast-paced technology/media organizations

Benefits

• flexible hybrid work options
• healthcare
• 401k
• backup childcare
• education stipends
• and more