Responsibilities

• Define and lead long-term Paid Search strategies for major accounts, aligned to client business objectives
• Provide senior-level consultancy to client stakeholders, navigating complex challenges and growth opportunities
• Oversee multiple accounts to ensure strategic consistency, executional excellence, and commercial impact
• Develop and mentor managers and analysts, raising the overall capability of the Paid Media team
• Identify and lead growth opportunities, including upsell initiatives and expanded service offerings
• Guide the strategic direction of high-value paid media campaigns
• Translate broader marketing strategies into effective Paid Search plans
• Collaborate with SEO, PR, Content and other teams to create integrated campaign strategies
• Present strategic roadmaps, performance updates and growth plans to senior stakeholders
• Conduct deep-dive account audits to unlock new performance opportunities

Requirements

• Advanced expertise in Google Ads and Paid Search strategy across large or complex accounts, overseeing multiple accounts simultaneously
• Proven ability to develop and implement long-term strategic roadmaps
• Strong consultancy skills, with confidence advising senior stakeholders
• Experience leading, mentoring and developing team members
• Deep understanding of automation, bidding strategies and cross-channel integration
• Excellent presentation and communication skills
• Commercial mindset with the ability to align performance with business outcomes
• High level of attention to detail and commitment to quality
• Ambitious, proactive and driven to continually improve standards
• 6+ years of hands-on experience in Paid Search or Paid Media