Senior Manager, Paid Search - Sportsbook at Fanatics Betting & Gaming | Denver, CO | $140K/yr – $165K/yr

Senior Manager, Paid Search - Sportsbook

Denver, CO (Remote)

$140K/yr – $165K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Drive paid search strategy and execution for Fanatics Sportsbook, owning OSB paid search from structure to optimization.

Must-have: 6+ years in paid search with hands-on Google Ads and Microsoft Advertising experience.
Standout: Cross-functional collaboration with promotions, CRM, product, and creative teams along with budget ownership.

Job Description

Responsibilities

Own day-to-day strategy, execution, pacing, and optimization of paid search campaigns for Fanatics Sportsbook.
Build and refine campaign structures across brand, non-brand, competitor, state, event, promotion, and app acquisition search demand.
Manage budgets, bid strategies, keyword coverage, ad copy, landing pages, and performance targets to support acquisition, first deposit, active customer, revenue, and payback goals.
Optimize campaigns against OSB-specific economics including CAC, CPA, deposit quality, handle contribution, net gaming revenue, payback, and lifetime value.
Translate weekly and monthly performance data into actionable insights, budget recommendations, test learnings, and executive-ready readouts.
Partner with Promotions, CRM, Trading, Brand, Product, and Creative teams to align campaigns with sports moments, market priorities, offers, and customer lifecycle initiatives.
Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes.
Lead testing across match types, bidding automation, creative messaging, landing pages, audience signals, app campaigns, and emerging search products.
Maintain rigorous QA across ad copy, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals.
Mentor and provide direction to the Search Associate Buyer on campaign trafficking, reporting, pacing, and optimization tasks.
Monitor competitor activity, market launches, legislative changes, sports seasonality, and search trends to identify growth opportunities.
Support budget forecasting, channel planning, incrementality analysis, and monthly business reviews for the OSB search portfolio.

Requirements

6+ years of experience in paid search, performance marketing, growth marketing, or a related digital media role.
Strong hands-on experience with Google Ads, Microsoft Advertising, Search Ads 360, Apple Search Ads, Google Analytics, and campaign management tools.
Demonstrated ability to manage performance budgets against CAC, CPA, ROAS, revenue, payback, and LTV goals.
Experience building campaigns, analyzing query-level performance, optimizing bid strategies, and developing structured testing roadmaps.
Strong analytical skills with the ability to connect channel-level results to broader business outcomes.
Experience working with agencies, platform partners, creative teams, analytics teams, and compliance stakeholders.
Strong presentation skills across internal and external stakeholders.
Experience in sports betting, gaming, daily fantasy, fintech, subscription, marketplace, or other regulated performance marketing environments preferred.
Detail oriented, deadline focused, observant, adaptable, and innovative.
Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities.

Nice to Have

Experience in sports betting, gaming, daily fantasy, fintech, subscription, marketplace, or other regulated performance marketing environments preferred.