Responsibilities - Own ROAS, efficiency, and growth targets across a multi-million-dollar paid search budget. - Develop and optimize campaign architecture across Google Ads and Microsoft Ads. - Build and refine keyword strategy, bidding frameworks, audience targeting, negative structures, and query management. - Audit and direct automated bidding systems, ensuring platform automation aligns with business objectives. - Partner closely with Product to improve post-click conversion performance and landing page experience. - Collaborate with Data and Analytics teams on attribution, incrementality, and measurement initiatives. - Identify and execute new growth opportunities across search inventory, seasonal demand patterns, and audience expansion. - Build reporting frameworks and performance insights that support decision-making across Growth leadership.