Senior Manager, Paid Search at Crate and Barrel | Northbrook, IL | $102K/yr – $135K/yr

Crate and Barrel

Senior Manager, Paid Search

Northbrook, IL (Hybrid)

$102K/yr – $135K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive the paid search strategy and leadership for Crate & Barrel’s omnichannel SEM program, coordinating budgets, tests, and cross-team collaboration for incremental online growth.

Own paid search programs across Google, Bing, and Apple Ads with structure, optimization, and bidding signals.
Must-have: 8+ years in SEM with 3+ years in retail/ecommerce and deep feed optimization and algorithmic bidding.
Standout: Build and lead a Search team, partnering with Analytics, Brand, Email, and eCommerce for cross-channel impact.

Job Description

Responsibilities

Lead Paid Search strategy across Google, Bing and Apple Ads including program mix, structure, feed and creative optimizations and signals for algorithmic bidding
Oversee programs day to day including budgets, mix and a rigorous testing roadmap to ensure spend aligns with business goals
Utilize advanced algorithms, automation and innovative tech integration to drive measurable omni impact and efficiencies in platform
Partner with Analytics lead to action off of MMM (Marketing Mix Modeling) and customer insights, driving the program toward incremental results
Collaborate with internal teams including Brand, Performance and and Email Marketing, eCommerce, SEO/GEO, CRM, Analytics to drive total business outcomes
Serve as the organization’s Search lead, educating stakeholders on channel opportunities while managing key vendor and agency relationships
Own internal clarity and progress towards evolution to a best in class Search program by staying on top of emerging trends
Lead and manage Search team within Performance Marketing, develop direct reports focusing on data driven, collaborative & customer-focused skillsets

Requirements

8 years experience in SEM/Paid Search with 3 years in a Retail/eCommerce environment
Bachelor’s degree in Marketing, Advertising, Economics, Statistics or Analytics focus preferred or equivalent work experience
Deep expertise in feed optimization, advanced algorithmic bidding to omni and high value outcomes
Advanced proficiency in Excel required
Experience hands on keys in Google and Bing Ads Platforms and SA360; Adobe Analytics a bonus
Deep expertise in Paid Search and Shopping, campaign and feed structure, feed optimization and advanced algorithmic bidding
Knowledge of Google and Bing technical stacks and full campaign offering (Scripts, API led optimizations, Merchant Center) preferred; PMAX required

Preferred

Adobe Analytics a bonus
Agency or Brand experience managing enterprise level Paid Search budgets, omni specialty retail preferred
PMAX required
Google and Bing technical stacks and full campaign offering (Scripts, API led optimizations, Merchant Center) preferred

Crate and Barrel

3.2 Glassdoor

At Crate & Barrel, we help people build a home with purpose. Founded in 1962, Crate & Barrel Holdings (CBH) is an industry-leading home furnishings specialty retailer, including the brands Crate & Barrel, Crate & Kids, CB2, and Hudson Grace. A leader in omnichannel retail and direct marketing, we believe in the experience of physical stores and embracing the customer experience by offering inspired living across all of our platforms. From curated product sourcing and production to custom delivery and set-up in more than 90 countries, our 7,500 talented associates form the dynamic teams that keep our company running and growing.Today, Crate & Barrel Holdings is owned by the Otto Group, a Hamburg, Germany based global family of retailers and retail-related service providers focused on digital innovation, technology, sustainability and corporate responsibility. We operate more than 100 stores throughout the U.S. and Canada, and hold international franchise locations in nine countries, including six franchise eCommerce platforms.To learn more about Crate and Barrel, visit www.crateandbarrel.com.To become a part of our family of brands, visit our careers site at www.jobs.crateandbarrel.com and www.jobs.cb2.com

Founded in 1962

Northbrook, Illinois, USA

6.3K employees (1,423 in marketing)

www.crateandbarrel.com

47% recommend to a friend

40% CEO approval