Drive the senior Paid Search program, owning strategy, budgeting, and MMM-driven optimizations for an omni-channel retail brand from the Chicago office.

• Lead Paid Search strategy across Google, Bing, and Apple Ads.
• Oversee budgets, mix, and a rigorous testing roadmap.
• Incorporate MMM insights into tactical execution and optimizations.
• Manage a team responsible for Search, Shopping, PMAX, and App campaigns.
• Collaborate with Brand, Performance, Email, CRM, Analytics to drive outcomes.
• Serve as the organization’s Search lead and vendor relationships.
• Educate stakeholders on channel opportunities and best practices.
• Lead and develop the Search team with a data-driven mindset.
• Stay on top of emerging trends to evolve the program.
• Own internal clarity and progress toward a best-in-class search.

Responsibilities

• Lead Paid Search strategy across Google, Bing, and Apple Ads including structure and signals for algorithmic bidding
• Oversee budgets, mix, and a rigorous testing roadmap to align spend with goals
• Incorporate MMM insights into tactical execution and data-driven optimizations
• Manage a team responsible for Search, Shopping, PMAX, and App campaigns
• Collaborate with Brand, Performance, Email Marketing, eCommerce, SEO/GEO, CRM, Analytics
• Serve as the organization’s Search lead and manage vendor relationships
• Educate stakeholders on channel opportunities and best practices
• Lead and develop the Search team with a data-driven, collaborative mindset
• Stay on top of emerging trends to evolve the program
• Own internal clarity and progress toward best-in-class search program

Requirements

• 8 years experience in SEM/Paid Search with 3 years in Retail/eCommerce
• Bachelor’s degree in Marketing, Advertising, Economics, or Analytics focus preferred or equivalent experience
• Deep expertise in feed optimization and advanced algorithmic bidding
• Advanced proficiency in Excel
• Knowledge of Google and Bing stacks; PMAX required
• Experience hands-on with Google/Bing Ads and SA360; Adobe Analytics bonus
• Advanced analytical and data visualization skills
• Data-driven mindset with a passion for testing and optimization
• Attention to detail and ability to manage multiple projects
• Curiosity to partner with cross-functional teams

Preferred

• MMM (Marketing Mix Modeling) experience
• Cross-functional collaboration experience