Senior Manager, Paid Search

Chicago, IL (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive the organization’s paid search program from strategy to execution across Google, Bing, and Apple Ads, delivering incremental growth through MMM-informed optimizations and cross-functional alignment.

  • Own the end-to-end Paid Search strategy and team delivery across Google, Bing, and Apple Ads.
  • Must-have: 8+ years in SEM with 3+ years in retail/ecommerce and PMAX experience.
  • Standout: Strong cross-functional collaboration with MMM insights and vendor relationships.

Job Description

Responsibilities

  • The Senior Manager, Paid Search will be the primary architect of our Search marketing strategy. This leader will help build a program rooted in incrementality, omnichannel lift, and algorithmic efficiency. They will lead a team responsible for our Search, Shopping, PMAX and App campaigns, integrating MMM insights into tactical execution, and leading data-driven optimizations to drive business growth.
  • Lead Paid Search strategy across Google, Bing and Apple Ads including program mix, structure, feed and creative optimizations and signals for algorithmic bidding
  • Oversee programs day to day including budgets, mix and a rigorous testing roadmap to ensure spend aligns with business goals
  • Utilize advanced algorithms, automation and innovative tech integration to drive measurable omni impact and efficiencies in platform
  • Partner with Analytics lead to action off of MMM (Marketing Mix Modeling) and customer insights, driving the program toward incremental results
  • Collaborate with internal teams including Brand, Performance and and Email Marketing, eCommerce, SEO/GEO, CRM, Analytics to drive total business outcomes
  • Serve as the organization’s Search lead, educating stakeholders on channel opportunities while managing key vendor and agency relationships
  • Own internal clarity and progress towards evolution to a best in class Search program by staying on top of emerging trends
  • Lead and manage Search team within Performance Marketing, develop direct reports focusing on data driven, collaborative & customer-focused skillsets

Requirements

  • 8 years experience in SEM/Paid Search with 3 years in a Retail/eCommerce environment
  • Bachelor’s degree in Marketing, Advertising, Economics, Statistics or Analytics focus preferred or equivalent work experience
  • PMAX required
  • Knowledge of Google and Bing technical stacks and full campaign offering (Scripts, API led optimizations, Merchant Center) preferred
  • Experience hands on keys in Google and Bing Ads Platforms and SA360; Adobe Analytics a bonus
  • Advanced proficiency in Excel required
  • Deep expertise in feed optimization, advanced algorithmic bidding to omni and high value outcomes

Preferred

  • Adobe Analytics a bonus
  • Agency or Brand experience managing enterprise level Paid Search budgets, omni specialty retail preferred
  • Retail experience preferred
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CB2

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At CB2 we’re known for our unique take on design. The magic is in the mix of edgy and elevated. Raw and refined. We love trends but don’t live by them. We’re more into that timeless cool-factor. Home is where personal style comes to life. And we’re here to inspire in any way we can. To help you fill your home with things you love, that aren’t too expensive and that you’ll never regret.As a brand, we champion inclusivity, kindness, love and respect. We try to be good corporate citizens and take big and small actions towards that goal everyday.CB2 enthusiastically supports Humble Design Chicago. A non-profit that transforms empty, cold houses for the recently homeless into warm, welcoming and uplifting places where they can restart their lives. It’s amazing what a difference a furnished home can make for families emerging from homelessness. Learn more about Humble Design here.We always celebrate Pride partnering annually with GLSEN. In addition to our generous donation, we’ve hosted in store events and wore our pride through limited edition t-shirts during Pride month to show our unwavering support. At CB2 HQ, everyday has its own playlist. Music makes its way into almost everything we do from how we define the vibe of a new collection or set the mood in our stores. In 2017 we launched a series of live concerts, in our stores, featuring some of our favorite artists: Francis and the Lights, Kacy Hill, and ???. It was such a huge success we decided to make it a forever thing. Learn about upcoming concerts check out cb2.com/afterhours. From our store associates all around the country to our buyers, planners and creatives in Chicago, CB2 has some of the most clever, interesting and creative people we’ve ever met. Our stores are filled with their energy, their unique take on products, their stories and inspirations. Like our people, our brand isn’t about a certain look or style, it’s about an attitude. We make what we love. And hope you love it too.

Founded in 2000
Chicago, Illinois, USA
532 employees (185 in marketing)
24% recommend to a friend
21% CEO approval

Traffic Signals

Monthly Visitors
4.1M
Monthly Google Ads Budget
$562.9K
Traffic Source Mix
Search
31.6%
Direct
58.7%
Referral
5.9%
Social
2.8%
Paid
0.8%

Headcount Trend

Current headcount: ~531

Marketing Team

Marketing Team Size
61 (11% of company)
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
6

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