Responsibilities

• Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs
• Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results
• Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms
• Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals
• Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders
• Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies
• Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs
• Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices
• Leading client communications through recurring meetings, business reviews, and strategic presentations while building trusted client relationships
• Staying current on emerging search trends, AI-driven search developments, automation capabilities, and platform innovations to continually improve client performance

Requirements

• 4+ years of experience managing paid search campaigns within an agency environment
• Experience managing complex B2B paid search programs across enterprise or mid-market clients
• Proven success managing significant paid search investments and multi-campaign account structures
• Deep expertise across Search Ads 360 (SA360), Google Ads, Microsoft Ads, campaign structure, audience strategy, bidding strategies, automation, and conversion optimization
• Strong analytical skills with experience using GA4 and other reporting platforms to develop insights and performance recommendations
• Experience developing testing strategies and translating performance data into actionable business recommendations
• Excellent verbal, written, and presentation skills with experience communicating directly with client stakeholders
• Strong organizational skills with the ability to manage multiple priorities across several client engagements
• Ability to collaborate effectively across cross-functional teams in a fast-paced agency environment
• Working knowledge of Google Suite and Microsoft Excel, including pivot tables, VLOOKUP/XLOOKUP, and data visualization

Preferred

• Experience supporting SaaS, fintech, HR/payroll, cybersecurity, cloud technology, or other B2B organizations preferred
• Experience working with Salesforce, HubSpot, or other CRM integrations for lead generation measurement
• Experience managing offline conversion tracking and lead quality optimization
• Familiarity with first-party audience strategies, CRM integrations, and advanced attribution methodologies
• Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance
• Preferred candidates will be located in CT or ET time zones to support team and client collaboration; PT candidates will also be considered for the right fit

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance