Responsibilities

• Lead and develop a team of analysts to manage and grow the SEM and PLA channels for Wayfair by developing processes and automation that drive measurable results, and communicating progress and performance to marketing leadership
• Spearhead our strategy for AI surfaces (e.g., AI Overviews, generative search experiences), testing and scaling new formats to capture next-generation search demand
• Optimize product feeds and PLA campaign structures to maximize impression share and ROAS across search partners
• Lead cross-functional growth strategies that leverage search engine & AI chatbot surfaces as levers to grow the business across domains, including suppliers (e.g., Retail Media partners like Loloi), emerging categories (e.g., Appliances), major promotions (e.g., Way Day), and brand outcomes, while incubating new AI-powered capabilities at scale
• Cultivate and strengthen interpersonal relationships with vendor partners, including Google and Microsoft, particularly around their AI and Shopping/PLA roadmaps
• Closely monitor campaign performance daily, identify and root cause problem solve abnormalities, and react to deviations from plan quickly and strategically
• Institute rigorous strategic planning, road mapping, and test-and-learn methodologies to set goals and achieve desired results

Requirements

• 7+ years’ experience in a heavily quantitative and analytical role (e.g., performance marketing, finance, data analytics, strategy) with meaningful time spent operating or partnering closely with large-scale SEM and/or PLA programs
• 3+ years of leadership experience leading high-performing teams (people management and/or substantial project leadership) with a track record of developing talent and building durable operating routines
• Demonstrated ability to own senior cross-functional relationships and influence roadmaps without direct authority
• Hands-on experience using modern AI tooling to accelerate analysis and execution (e.G., Cursor, Claude Code, Codex or equivalent), and comfort learning new AI platforms quickly
• Excellent analytical skills with experience using SQL and at least one scripting or statistical language (e.g., Python, R) to analyze large datasets and inform marketing decisions

Benefits

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).