Responsibilities

• Manage real-time bid strategies to achieve target CPC and ROI across campaigns.
• Apply a mix of automated rules and manual adjustments to maintain budget alignment and performance goals.
• Analyze keyword performance and continuously refine ad copy to improve CTR and conversion rates.
• Test messaging variations and identify new optimization opportunities.
• Lead campaign setup and launch efforts, ensuring alignment with targeting strategies, device optimization, ad extensions, and scheduling parameters.
• Develop templates and repeatable processes for large-scale campaign deployments.
• Collaborate with MarTech to implement automation and improve speed to launch.
• Monitor performance KPIs, adjust campaign strategy based on insights, and regularly assess campaign health.
• Build and refine performance dashboards to surface real-time campaign insights and inform strategic decisions.
• Prepare campaign reports highlighting key trends, wins, and areas for improvement.

Requirements

• BA/BS Degree (4-year) in Marketing, Economics, Math, Finance, or related fields
• 4- 6 years of hands-on paid search marketing experience, managing annual budgets exceeding $2M, with ultimate accountability for measurable ROI.
• Proven track record of quickly diagnosing performance issues and adjusting tactics in real time.
• Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns across brand and performance objectives.
• Advanced understanding of paid search fundamentals including bidding strategies, keyword targeting, and ad copy optimization.
• Ability to analyze complex datasets, draw actionable insights, and develop performance dashboards.
• Proficiency in tracking key metrics and making data-driven optimization decisions.
• Proficiency in leveraging automation tools and MarTech solutions to streamline campaign setup, optimization, and reporting.
• Meticulous approach to setting up campaigns, managing budgets, and ensuring consistent campaign performance.
• Understanding of media planning principles and core marketing concepts.

Preferred

• SQL proficiency a plus.

Benefits

• Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.