Responsibilities

• Refine StarKist’s Omni-Channel and Shopper Marketing Go-To-Market Strategy
• Identify appropriate strategies and KPIs to drive transformative growth for selling StarKist products in both online and brick & mortar store environments
• Identify new channel opportunities based on current market trends and articulate the pros and cons of these channels to key stakeholders
• Collaborate with Sales Teams to grow e-commerce retail sales and gain access to appropriate data to shift the sales mix to higher margin sales
• Optimization of StarKist Omni-Channel Marketing Spending across e-commerce and shopper marketing for key retailers
• Analyze point-of-sale (POS) metrics, primary shopper insights, and syndicated database platforms (e.g., Circana, Numerator) to measure program ROAS and present clear optimization stories to senior leadership.
• Lead Joint Business Planning (JBP) with major retailers by collaborating with sales and retail merchants to pitch, secure, and evaluate high-impact merchandising events, endcaps, and custom digital shelf experiences.
• Track and optimize key campaign metrics, including Return on Ad Spend (ROAS), Share of Voice (SOV), and incremental sales growth.
• Manage Digital Marketing Plans both on e-commerce retailer sites and off-site (e.g. paid social and digital advertising at consumer sites) to drive e-commerce sales and conversion
• Work with brand marketing team and agencies to optimize larger programmatic buys based on objectives

Requirements

• We are looking for an experienced omni-channel business leader and digital marketer
• 8+ years of overall professional experience in brand management/consumer packaged goods marketing with at least 5+ years managing e-commerce and digital advertising for a company or CPG brand
• Proven experience driving e-commerce business growth with major retail platforms such as Target, Amazon, Walmart, or regional grocery chains
• Social/Digital and Retail Media savvy. Strong knowledge of omni-channel marketing and how to effectively drive sales both in-store and online
• Strategic thought leadership, executive presence with strong ability to influence leadership and collaborate cross-functionally
• Strong project management skills with attention to detail, trouble-shooting and creative problem-solving skills
• Proactive, energetic self-starter and team player with a passion for executing with excellence and thrives in a fast-paced environment while being adaptable, resilient, and resourceful
• Experience in successfully working with outside agencies and vendors
• Must be a team player who is passionate and is willing to go beyond official job responsibilities
• Bachelor's degree is required.

Preferred

• MBA is preferred.