Responsibilities

• Own and evolve the NA social strategy across TikTok, Pinterest, and X, ensuring the brand leads cultural conversation and drives deep community engagement.
• Manage the NA social content calendar across TikTok, Pinterest, and X, balancing planned campaigns, trend-led moments, and always-on storytelling.
• Manage and mentor a team across Campaigns, Content, and Community functions.
• Partner with NA Marketing, Ecomm, and Sales teams to align local storytelling with global direction.
• Provide oversight on the content calendar, ensuring balance between planned storytelling, trend-driven moments, and product-led education.
• Social posting: share publishing responsibilities with Senior Manager and Asst. Manager of campaigns across Fenty Beauty, Skin, and Hair TikTok + Pinterest channels.
• Manage NA social budget
• Partner with global social team to ensure NA social calendar is in line with global calendar.
• Lead social integration for TikTok Shop: developing organic support strategies that drive discovery, traffic, and conversion.
• Partner with Social Commerce, EDU and Ecomm teams to plan and promote TikTok Shop Lives, ensuring content is on-brand, engaging, and optimized for performance.

Requirements

• 7+ years in Social Marketing with at least 4 years with beauty brands
• Exceptional Leadership Skills (proven experience coaching, inspiring, and leading a team)
• Passion for the beauty industry and social marketing
• Proven track record/portfolio of ideating and delivering social campaigns that drive impactful results
• Deep understanding of social media platforms: TikTok, YouTube, X, Threads, Pinterest, Instagram…and what's next
• Passion for quickly sourcing and embracing the latest in digital and social technology to keep up with the fast-paced, evolving digital world
• Strong creative eye for disruptive content that translates to beauty
• Strong qualitative and quantitative analytical skills
• Flexible and positive attitude; able to work independently and within teams and thrive in a fast-paced, evolving environment
• Must have a curious mindset with a passion for continuously testing, learning, and pushing the boundaries to drive innovation and disruption

Benefits

• medical, dental and vision insurance
• flex paid time off program
• par parental leave
• employee discount/perks
• a retirement plan with employer contributions
• Summer Fridays
• opportunity to work from anywhere for two weeks during the calendar year
• December wellness/shutdown week for applicable positions.