Responsibilities

• Determine strategic objectives and develop the corresponding tactical initiatives that can span across multiple brands. Determine how/if these initiatives would need to flex by brand
• Pilot new programs in hotels and determine operationally the best way to roll-out/embed across all brands
• Manage two Associate Brand Managers, support in their key initiatives and support in their growth and development at IHG
• Manage cross-functional teams or work cross-functionally to ideate & execute new programs
• Partner with the MLAC, EMEAA, and GC regions to develop, pilot, and roll-out global multi-brand programs
• Work with upper management and franchisees to gain support and input into service and product initiatives, and to communicate regarding program successes, issues, changes, etc
• Review and analyze market and industry data to understand current trends within the brand

Requirements

• Bachelor's or Master's Degree in Marketing, Hospitality, or a relevant field of work or an equivalent combination of education and work-related experience.
• 6 to 10 years progressive work-related experience in marketing and/or hotel operations, with demonstrated proficiency in multiple disciplines/processes related to the position, including experience working within a franchise organization and specifically working with/influencing franchisees.
• Demonstrated project management experience in organizing, planning and executing large-scale projects from conception through implementation.
• Ability to both impact and influence across an organization
• Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff
• Data analytical skills, ability to review data and provide strategic recommendations
• Demonstrated knowledge of branding and brand management, including research methodology and design (basic measurement and statistics).
• Demonstrated organization and management development, including demonstrated ability to think strategically and develop/implement organizational initiatives.
• Demonstrated ability to develop consumer understanding based on research and existing trends
• Demonstrated creative problem-solving ability and demonstrated creative thinking skills as evidenced by prior campaigns.

Benefits

• We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
• room discounts across our many properties, recharge days and volunteering days throughout the year.
• Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.
• We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.