Senior Manager, Media Strategy

Minneapolis, MN (Hybrid)

$93K/yr – $167K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own shopper media strategy leadership for enterprise partners, aligning cross‑functional teams to deliver data‑driven, category‑level plans and partner value.

  • Lead shopper media strategy across brand partners, coordinating category marketing, sales, creative, analytics, and channel teams.
  • Build and mentor a media strategy team, partner with agencies, and drive end‑to‑end campaigns that meet agreed outcomes.

Job Description

  • Lead shopper media strategy across brand partners and categories.
  • Mentor and develop a team of media strategists supporting partner programs.
  • Partner with category marketing, sales, creative account management, analytics, and channel teams to build integrated, insight‑driven plans.
  • Collaborate with media agencies to shape strategies, guide plan development, and ensure high‑quality execution.
  • Oversee strategic frameworks, briefs, and recommendations guiding campaign execution and partner alignment.
  • Identify opportunities to enhance partner value, improve campaign performance, and evolve best practices.
  • Operate effectively in a fast‑paced environment with cross‑functional collaboration.
  • Serve as a trusted strategic advisor to internal stakeholders and vendor partners with data‑driven recommendations.
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Best Buy

3.6 Glassdoor

At Best Buy, our purpose is to enrich lives through technology. We do that by leveraging our unique combination of tech expertise and human touch to meet our customers’ everyday needs, whether they come to us online, visit our stores or invite us into their homes. With over 1,000 stores and more than 90,000 employees in the United States and Canada, we solve key human needs in the areas of productivity, security, health, entertainment, connectivity, and more. We’re a community of courageous change-makers, ambitious collaborators, and inspiring friends. Whether it’s working as a Geek Squad Agent, an in-store advisor, or in our corporate office, we offer each other support and prepare for what might come next. We wake up every morning so we can do our part in shaping the future of a changing world. Together, we raise the bar for what’s possible and dream up new solutions to problems we’ve never encountered. We master innovative skills that we didn’t know were within grasp and turn everyday interactions into human connections built to last. If change motivates you, if technology inspires you — we’re here for you. Tomorrow works here™.

Founded in 1966
Richfield, Minnesota, US
73K employees (3,120 in marketing)
60% recommend to a friend
35% CEO approval

Traffic Signals

Monthly Visitors
101.6M
Monthly Google Ads Budget
$4M
Traffic Source Mix
Search
34.7%
Direct
58.3%
Referral
4.1%
Social
1.4%
Paid
1.3%

Headcount Trend

Current headcount: ~72.9K

Marketing Team

Marketing Team Size
2,119 (3% of company)
Median Career Experience
15 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
8

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