Responsibilities

• Drive the strategic development and tactical execution of integrated marketing plans to build brand awareness and drive sales.
• Work alongside the Brand team to stay updated on product launches, retail exclusives, and key brand beats. Must be able to react to and adjust marketing plans in real-time.
• Manage creative asset development across brands in portfolio including TV commercials, digital and social content, and photography.
• Partner closely with the DTC, Sales, Retail Development, Creative and other internal teams to align on overall goals and execute strategic campaigns.
• Develop marketing plans and presentations that clearly communicate key information to brand partners, licensors, retailers, and leadership.
• Manage external agencies with regards to digital media, creative development, and influencer marketing.
• Ability to develop project timelines, track projects and push forward to meet project goals and deadlines.
• Assess the effectiveness of the various marketing campaigns under their responsibility: organize postmortems and present key takeaways to leadership.
• Consistently review and report trends, sales data and consumer behaviors.
• Partner with the Social team to develop social media and influencer strategies to ensure plans align with overall brand and marketing goals.
• Develop creative briefs and manage relationships with external agency partners for social and video creative, paid digital and linear media, influencers, print, e-commerce and more.
• Assess the effectiveness of the various marketing campaigns under their responsibility: organize postmortems and present key takeaways to leadership.
• Support retailer relationships by providing regular updates on marketing plans and identifying potential partnerships and collaborations.
• Perform other duties as assigned

Requirements

• Bachelor's degree in marketing, digital marketing, or another related field is a plus
• 7+ years of marketing experience in the consumer products and/or entertainment space.
• Proven ability to manage campaigns from business insight through creative ideation to in-market execution
• Experience delivering against top of funnel brand building KPIs, as well as driving product sales
• Strong understanding of social media and influencers as marketing levers
• Experience partnering with and/or executing programs with retailers
• Able to work cross-functionally and reciprocally with multiple departments (Social, Product Development, Licensing, Sales, Legal, Finance)
• Experience managing agency partnerships from RFP through campaign execution
• A self-motivated problem solver who thrives in fast-paced environments and can pivot between multiple high-priority projects without losing sight of the details
• Exceptional verbal and written skills with the ability to influence and align diverse individuals at all organizational levels
• Ability to cultivate and foster strong working relationships with internal and external teams to drive collaboration and impactful execution
• Interest in trends, pop culture, and entertainment
• Ability to travel as needed

Nice to have

• Agency-side experience in strategy or account management
• Understanding of toy industry and/or retail cycles
• Understanding of licensing industry

Benefits

• Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.
• Our work environment provides a flexible work schedule that includes Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation and sick leave.
• Through Jazwares Cares, you will have the opportunity to volunteer for up to 16 hours a year on community service projects.