Senior Manager, Marketing at Jazwares, LLC | Los Angeles County, CA

Jazwares, LLC

Senior Manager, Marketing

Los Angeles County, CA (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Own and drive cross-functional marketing strategy and campaigns to build Jazwares brand equity and sales across a multi-brand portfolio.

Own end-to-end marketing plans and partner with Brand, DTC, Sales, Retail and agencies.
Must-have: 7+ years in marketing with leadership experience and data-driven decision making.
Standout: Experience managing global campaigns across multiple brands.

Job Description

Responsibilities

Drive the strategic development and tactical execution of integrated marketing plans to build brand awareness and drive sales.
Work alongside the Brand team to stay updated on product launches, retail exclusives, and key brand beats. Must be able to react to and adjust marketing plans in real-time.
Manage creative asset development across brands in portfolio including TV commercials, digital and social content, and photography.
Partner closely with the DTC, Sales, Retail Development, Creative and other internal teams to align on overall goals and execute strategic campaigns.
Develop marketing plans and presentations that clearly communicate key information to brand partners, licensors, retailers, and leadership.
Manage external agencies with regards to digital media, creative development, and influencer marketing.
Ability to develop project timelines, track projects and push forward to meet project goals and deadlines.
Assess the effectiveness of the various marketing campaigns under their responsibility: organize postmortems and present key takeaways to leadership.
Consistently review and report trends, sales data and consumer behaviors.
Partner with the Social team to develop social media and influencer strategies to ensure plans align with overall brand and marketing goals.

Requirements

Bachelor's degree in marketing, digital marketing, or another related field highly preferred
7+ years of progressive marketing, TV/digital, social media, paid media.
Previous experience working in consumer packaged goods, toys, entertainment or creative agency experience required
5+ years of progressive leadership experience.
Fluency and a passion for social media.
Culture and trends obsessed with the ability to translate that into innovative creative output for our brands.
Highly creative with a passion for brand building and an eye for creative design.
Strong understanding of marketing concepts, consumer behavior, and brand positioning.
Ability to analyze market trends, competitor activities, and consumer data to inform strategy.
Ability to craft long-term marketing strategies aligned with business objectives.

Preferred

Experience in a global organization
Multi-lingual a plus

Jazwares, LLC

3.8 Glassdoor

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with an award-winning, robust portfolio of wholly owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows, Pokémon, Star Wars, CoComelon, Fortnite, AEW, Adopt Me!, Hello Kitty, and many more. In addition to toys, offerings also include Metaverse gaming, costumes, and products for pets. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in more than 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, Twitter, Instagram, and Facebook.Please note that all official Jazwares employment information will always come from an email address ending in @jazwares.com. Jazwares will never request any monetary payments at any stage of the hiring process. Be cautious of unsolicited communications from unfamiliar individuals or websites, particularly those requesting sensitive personal information. Never respond to or open links from such communications.

Founded in 1997

Fort Lauderdale, Florida, USA

1K employees (383 in marketing)

www.jazwares.com

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83% CEO approval