Responsibilities

• Essential Functions
• Social Media Strategy & Growth
• Own social media strategy and growth targets across Facebook, Instagram, LinkedIn, and YouTube, setting follower, engagement, and reach goals by platform and market.
• Build and manage the content calendar; develop platform-specific content including reels, carousels, short-form video, and long-form posts.
• Write and/or oversee copy in Blair Cato's brand voice: professional, warm, local, and authoritative.
• Run always-on growth tactics, including posting cadence, hashtag/SEO and AI strategy, community engagement, and paid social boosts where appropriate.
• Develop holiday, milestone, and awareness campaigns (e.g., International Women's Day, National Homeowner Month).
• Coordinate with attorneys across offices to source quotes, stories, and market-specific insights for content.
• Track and report social KPIs weekly/monthly, including follower growth, engagement rate, reach, and content performance by platform and market.
• Podcast & YouTube Growth — Dishin' Dirt and Beyond

Requirements

• 3+ years of marketing experience with direct, hands-on ownership of social media growth and/or podcast or video channel growth
• Demonstrated track record of growing follower/subscriber counts and engagement across LinkedIn, Instagram, Facebook, and YouTube
• Experience producing and distributing podcast or video content, including repurposing long-form content into short-form assets
• Comfort managing a content calendar and juggling multiple markets, hosts, or contributors at once
• Proficiency with AI tools for content creation (ChatGPT, Claude, Canva AI, or similar)
• Strong written communication skills with a track record of producing professional, brand-consistent content
• Working familiarity with marketing analytics and reporting
• Experience marketing both services and products — comfortable adapting strategy for a relationship-driven, services-based business as well as a packaged or productized offering

Preferred

• Experience in legal services, real estate, financial services, or professional services marketing
• Familiarity with SugarCRM, HubSpot, or similar CRM platforms
• Experience with SharePoint-based content calendaring and workflow management
• Knowledge of South Carolina's real estate market and legal landscape
• Video editing or light production skills (e.g., CapCut, Premiere, Descript)