Responsibilities

• Lead a multidisciplinary team spanning Brand & Growth Strategy, Communications, and Community Engagement & Partnerships—driving member acquisition, engagement, and retention through compelling storytelling, data-informed marketing, and meaningful community connection.
• Set the vision for how the credit union shows up in the market and in the community—ensuring every campaign, message, and partnership reflects the organization’s mission, values, and member-first philosophy.
• Translate enterprise priorities into integrated strategies and execution plans that strengthen trust, accelerate growth, and increase long-term relevance.
• Provide vision, coaching, and support to the Brand & Growth Strategy, Communications, and Community Engagement & Partnerships leaders—enabling high-performing, engaged teams.
• Clarify roles, priorities, and success metrics across the department to ensure alignment, accountability, and efficient execution.
• Foster a collaborative culture grounded in creativity, ownership, inclusion, and continuous improvement.
• Promote development pathways for team members through mentorship, feedback, and skill-building opportunities.
• Define and execute the overarching marketing and communications strategy aligned with the credit union’s mission, business objectives, and member experience goals.
• Serve as primary steward of the brand—ensuring consistency, clarity, and authenticity across channels and touchpoints.
• Guide the evolution of brand positioning, messaging architecture, and visual identity to support long-term differentiation and growth.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Business, or related field (required).
• Advanced degree and/or certifications in marketing, branding, digital marketing, or leadership (preferred).
• Experience: 8+ years of progressive marketing and/or communications experience, including leadership of multi-disciplinary teams and enterprise initiatives (required).
• Experience in financial services, credit unions, or regulated industries (preferred).
• Technical Skills: Strong understanding of brand strategy, integrated marketing, communications planning, and marketing performance measurement tools (required).
• Familiarity with CRM, marketing automation, analytics platforms, and content management systems (preferred).
• Knowledge: Expertise in brand stewardship, growth strategy, communications governance, and regulatory considerations impacting financial services marketing (required).
• Soft Skills: Exceptional communication, strategic thinking, and leadership capabilities; able to influence across departments and executive audiences (required).
• Attributes: Strategic and visionary leader with a strong member-first mindset; passionate about brand integrity, growth, and community impact; skilled at leading change, building alignment, and translating strategy into execution (required).

Preferred

• Advanced degree and/or certifications in marketing, branding, digital marketing, or leadership (preferred).
• Experience in financial services, credit unions, or regulated industries (preferred).
• Familiarity with CRM, marketing automation, analytics platforms, and content management systems (preferred).