Senior Manager of Marketing and Communications at CSPF leads multi-channel strategy, budgets, and cross-functional partnerships to build awareness and long-term support for California’s state parks.

Responsibilities

• Support the development and manage the execution of the annual marketing and communications strategy in collaboration with the Director of Marketing and Communications, including goals, priorities, timelines, and success metrics.
• Manage marketing and communications KPIs, dashboards, and performance benchmarks; analyze trends and elevate insights, risks, and recommendations to inform decision-making.
• Manage monthly team performance and reporting processes to ensure accountability and continuous improvement.
• Manage assigned marketing and communications budgets, including forecasting, tracking expenses, monitoring variances, and supporting efficient use of resources.
• Support annual marketing and communications budget planning in collaboration with Director of Marketing and Communications.
• Develop, refine, and apply audience segmentation strategies and supporter personas to strengthen messaging relevance, engagement, and long-term audience growth.
• Manage and support brand research initiatives, including audience and brand perception surveys, and translate findings into actionable recommendations that strengthen positioning and messaging.
• Turn organizational initiatives — including advocacy, programs, fundraising, and partnerships — into clear messaging frameworks and integrated campaign plans.
• Partner closely with Programs to translate program work into compelling stories and communications that highlight impact, deepen public understanding, and strengthen engagement with California’s state parks.
• Partner closely with Development and Membership leadership to ensure marketing and communications efforts support donor engagement, retention, and growth.

Requirements

• Commitment to CSPF’s mission and Justice, Equity, Inclusion, and Diversity initiatives.
• Bachelor’s Degree or equivalent experience required.
• 7+ years of experience in marketing, communications, or related fields, preferably in a nonprofit or mission-driven organization.
• 3+ years of team leadership experience, preferably managing staff and vendors in fundraising or marketing environments.
• Experience managing external marketing and communications vendors, consultants, or agencies, including creative partners, digital vendors, or public relations firms.
• Demonstrated experience developing or managing integrated marketing and communications strategies and using data and analytics to drive decisions.
• Strong understanding of multi-channel marketing, content strategy, audience segmentation, brand positioning, and integrated campaigns across owned, earned, and shared media.
• Excellent writing, editing, and proofreading skills.
• Strong written and oral communication skills.
• Willing and able to travel and/or attend events across California, sometimes on weekends or evenings, as necessary.

Preferred

• Proficiency in content management systems, email marketing platforms, analytics tools Slack, Asana, Zoom, and related collaboration software preferred
• Experience launching new ideas, leading brand or audience research initiatives, or driving process improvements
• Demonstrated ability to manage external marketing and communications vendors, consultants, or agencies, including creative partners, digital vendors, or public relations firms

Benefits

• medical, dental, and vision insurance
• acupuncture/chiropractic
• participation in 401k retirement plan with match after one year of service
• employee life, accidental, long- and short-term disability insurance
• participation in pre-tax commuter benefits and flexible spending account
• health and wellness and hybrid office stipend after 6 months of employment
• paid vacation
• 13 paid holidays
• birthday holiday
• sick time