Responsibilities

• Audience Strategy, Segmentation & Market Intelligence
• Lead development and ongoing refinement of actionable audience segments using first-party, platform, behavioral, geographic, and market data
• Translate patient and market insights into targeting, messaging, channel, and investment recommendations
• Partner with Analytics, CRM/Marketing Automation, Clinical Operations, Recruitment Operations to establish audience definitions, data requirements, and activation-ready segment strategies
• Integrated Campaign Strategy
• Develop and implement full-funnel media strategies designed to drive patient recruitment, defining channel roles, audience sequencing, investment mix, flighting, KPIs, and optimization triggers
• Balance national and local-market investment based on recruitment priorities, projected yield, market opportunity, site capacity, and business needs
• Analyze audience and campaign data to inform strategy and optimization
• Create standardized strategic-planning templates and briefing processes that improve consistency from campaign brief through activation
• Channel Activation & Expansion

Requirements

• Bachelor’s degree in marketing or a related field
• 7-9 years of experience in integrated media strategy (must have experience in healthcare)
• Previous experience in an agency setting
• Must have experience in healthcare media strategy
• Experience in full funnel campaign strategy, including paid social, programmatic, paid search and other marketing channels
• Data-driven mindset with experience defining KPIs and translating performance insights into optimization recommendations
• Demonstrated ability to influence and align senior stakeholders
• Proactive problem-solver with excellent attention to detail
• Clear communicator with the ability to distill strategic priorities into executable GTM plans
• Hands-on platform experience is required for teaching/training teams

Preferred

• Experience in audience building platforms (experience with MRI is a plus!)

Benefits

• Paid Time Off (PTO) and Company Paid Holidays
• 100% Employer paid medical, dental, and vision insurance plan options
• Health Savings Account and Flexible Spending Accounts
• Bi-weekly HSA employer contribution
• Company paid Short-Term Disability and Long-Term Disability
• 401(k) Retirement Plan, with Company Match