Senior Manager, GTM Strategy

Santa Monica, CA (Hybrid)

$160K/yr – $180K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Lead the launch of new products by coordinating cross-functional workstreams, building repeatable GTM infrastructure, and measuring post-launch outcomes to drive continual process improvement.

  • Own end-to-end launches with cross-functional accountability.
  • Build repeatable GTM tools, playbooks, and templates to accelerate future launches.
  • Define launch success metrics and synthesize post-launch learnings to optimize the go-to-market process.

Job Description

Responsibilities

  • Lead the end-to-end new product launch process, including maintaining launch timelines, coordinating cross-functional workstreams, and driving accountability across teams
  • Build and manage GTM infrastructure such as project management tools, launch playbooks, and repeatable templates that improve how we bring products to market over time
  • Conduct strategic and analytical work to support launch planning, including competitive landscape analysis, market sizing, channel strategy, and positioning
  • Define quantitative success metrics for new launches and track performance post-launch, synthesizing results into clear recommendations
  • Support launch debriefs and retrospectives to capture learnings and continuously improve our GTM process
  • Stay close to the competitive landscape and women's health and wellness market to surface trends and opportunities relevant to our pipeline
  • Support the Chief of Staff & CEO on adhoc high-priority strategic topics for the organization

Requirements

  • 5-9+ years of experience in go-to-market, strategy, consulting, investment banking, or a similarly analytical and structured role
  • Demonstrated ability to manage complex, cross-functional projects with multiple workstreams and stakeholders
  • Strong analytical skills, with expertise in modeling / synthesizing data and drawing clear conclusions
  • High proficiency in Excel/Google Sheets and PowerPoint/Google Slides
  • Excellent communicator who can distill complex information into clear, concise narratives
  • Highly organized and detail-oriented, with a bias toward ownership and follow-through
  • Collaborative and open-minded, with the ability to build trust and drive alignment across teams
  • Intellectually curious and energized by fast-moving environments where priorities can shift
  • Applicants must be currently authorized to work in the United States on a full-time basis.

Preferred

  • Experience at a top-tier management consulting firm or investment bank
  • AI-fluent and uses tools like Claude and ChatGPT daily to accelerate research, analysis, and drafting; has automated workflow processes
  • Prior exposure to consumer products, retail, or wellness
  • Passionate about womens health

Benefits

  • Flexible PTO, Sick Days, and Wellness Days
  • Monthly Social Hours
  • Medical, Vision, and Dental Coverage
  • 401K with matching
  • $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
  • An environment of collaboration, high performance, & respect amongst all employees and managers