Responsibilities

• Own LoveShackFancy's customer acquisition strategy in partnership with our paid media agency across Meta, Google, TikTok, Pinterest, YouTube, and emerging channels.
• Lead testing and optimization across audiences, creative, landing pages, media investment, and AI-powered marketing solutions.
• Analyze performance to improve customer acquisition, ROAS, marketing efficiency, and long-term customer value.
• Identify and launch new growth opportunities, platforms, and acquisition strategies that drive incremental business results.
• Build and execute LoveShackFancy's full-funnel creator strategy across awareness, consideration, conversion, and retention.
• Own and grow our creator commerce ecosystem—including ShopMy, LTK, and emerging platforms—to expand reach, acquire new customers, and drive measurable revenue growth.
• Recruit and develop a diverse network of creators while cultivating long-term brand partnerships.
• Lead creator campaigns from strategy through execution, including gifting, negotiations, contracts, licensing, performance reporting, and budget management.
• Evaluate and manage creator, affiliate, and influencer agency partners as the program evolves.
• Lead the evaluation and growth of emerging commerce opportunities, including TikTok Shop, YouTube Shopping, creator storefronts, and new platform capabilities.

Requirements

• 6–8+ years of experience in Growth Marketing, Performance Marketing, Creator Partnerships, Influencer Marketing, Affiliate Marketing, or a related field.
• Proven experience building customer acquisition programs that deliver measurable business growth.
• Strong understanding of paid media, creator marketing, affiliate, attribution, and digital measurement.
• Experience with platforms such as ShopMy, LTK, GRIN, Aspire, Impact, or similar creator technologies.
• Analytical mindset with the ability to translate insights into action.
• Excellent communication, collaboration, and relationship-building skills.
• Passion for fashion, retail, beauty, or lifestyle brands.