Responsibilities

• Own and execute email and SMS marketing programs end-to-end—from strategy and segmentation through build, deployment, analysis, and iteration. This is a hands-on execution role, not a delegation role.
• Scale with AI and contractors: Leverage generative AI tools to accelerate copy creation, audience segmentation, personalization, and campaign ideation. Manage and direct external contractors to expand campaign output and maintain high execution quality across channels.
• Develop and execute a full-funnel lifecycle marketing strategy that improves acquisition, reduces churn, and increases LTV across all user segments.
• Lead journey mapping and leverage AI tools to manage automated workflows based on customer behavior, lifecycle stage, and predictive analytics to identify key friction points and opportunities.
• Implement robust A/B testing and optimization frameworks across lifecycle channels, with clear KPIs and cohort tracking.
• Partner with Product, BI, and Engineering to drive data-enriched lifecycle experiences—including event-based triggers, dynamic messaging, and cross-channel orchestration.
• Share performance results and strategic insights with leadership, developing KPIs and forecasts that align with broader marketing and business objectives.

Requirements

• 6+ years of experience in lifecycle or retention marketing, ideally within a high-scale SaaS or subscription-based product.
• Demonstrated fluency with AI tools (generative AI, automation platforms) to accelerate content production, personalization, and campaign operations.
• Strong track record across email, SMS, push, and in-product messaging—with deep knowledge of modern lifecycle platforms (e.g., Listrak).
• Analytical, AI-forward mindset with a strong bias for action and a get-it-done approach.
• Expertise in behavioral segmentation, event-based triggers, funnel design, and customer journey automation.

Preferred

• Prior work in edtech, consumer SaaS, or mission-driven technology companies

Benefits

• Inc. Best Place to Work
• Fortune Great Places to Work – Best Workplaces in the Bay Area
• Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
• San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work