Responsibilities

• Develop and deliver analytics solutions that provide insights into consumer behavior, consumption trends, and purchase patterns across global markets.
• Create and maintain consumption and purchase performance reports, identifying key trends, insights, and actionable recommendations.
• Collaborate with marketing teams to translate data into meaningful insights that drive brand growth and consumer engagement across the consumption and purchase consumer journey .
• Present analytics outcomes and strategic recommendations to stakeholders, ensuring alignment with business goals and category strategies.
• Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.
• Analyze consumer behavior and market trends to identify opportunities for growth and innovation.
• Develop and manage research protocols and data product measurement systems to measure and optimize consumption and purchase patterns.
• Leverage AI enabled advanced analytics tools and methodologies to uncover actionable insights that inform marketing and category strategies.
• Embed consumer and market trends, competitive analysis, and purchase insights into analytics deliverables.
• Collaborate with marketing teams to identify opportunities for innovation and align analytics outcomes with consumption and purchase strategies.

Requirements

• Analytics Expertise: Proven ability to create and deliver advanced analytics solutions that drive business outcomes.
• Data Storytelling: Ability to simplify complex data into actionable insights for diverse audiences.
• Advanced Analytics: Proficiency in AI, automation, and advanced analytics tools to enhance consumption and purchase intelligence systems.
• Consumer Behavior Analysis: Experience in analyzing consumer behavior, market trends, and purchase patterns to inform business strategies.
• Research and Data Management: Experience in managing research projects, data sources, and reporting systems to drive actionable insights.
• Cross-Functional Collaboration: Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.
• Quantitative Skills: Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.
• Experience: Minimum of 5+ years of work experience in marketing, consumer research, analytics, or related disciplines.
• Prior experience in two or more of the following areas: Managing/fielding consumer research; Data management; Analytics and reporting for driving business decisions; Consumer behavior analysis; Brand/product management; Experience using AI enabled data reporting/visualization tools.
• Experience in a global role is preferred but not required.

Preferred

• MBA or advanced degree preferred.