Responsibilities

• Consumption and Purchase Analytics Creation and Delivery
• Develop and deliver analytics solutions that provide insights into consumer behavior, consumption trends, and purchase patterns across global markets.
• Create and maintain consumption and purchase performance reports, identifying key trends, insights, and actionable recommendations.
• Collaborate with marketing teams to translate data into meaningful insights that drive brand growth and consumer engagement across the consumption and purchase consumer journey.
• Present analytics outcomes and strategic recommendations to stakeholders, ensuring alignment with business goals and category strategies.
• Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.
• Consumer Behavior and Market Insights
• Analyze consumer behavior and market trends to identify opportunities for growth and innovation.
• Develop and manage research protocols and data product measurement systems to measure and optimize consumption and purchase patterns.
• Leverage AI enabled advanced analytics tools and methodologies to uncover actionable insights that inform marketing and category strategies.

Requirements

• Minimum of 5+ years of work experience in marketing, consumer research, analytics, or related disciplines.
• Prior experience in two or more of the following areas:
• Managing/fielding consumer research
• Data management
• Analytics and reporting for driving business decisions
• Consumer behavior analysis
• Brand/product management
• Experience using AI enabled data reporting/visualization tools.
• Experience in a global role is preferred but not required.
• Bachelor’s degree required; MBA or advanced degree preferred.

Preferred

• MBA or advanced degree preferred.
• Experience in a global role is preferred but not required.