Responsibilities:
Lead the global market development team for assigned customer segments, applications, industries, geographies, channels, and adjacent markets.
Define market growth strategies that clarify where to grow, who to target, which customer needs matter most, and how to accelerate adoption.
Define customer journeys, buying processes, adoption barriers, segment needs, and regional growth drivers to inform market strategy and commercial activation.
Use market sizing, share analysis, growth rates, competitive intelligence, voice of customer, and customer insight to prioritize opportunities and support business planning.
Provide market input for new product introduction and business case development, including opportunity sizing, target segments, customer needs, competitive alternatives, adoption barriers, channel requirements, and regional launch assumptions.
Lead global go-to-market planning for priority growth initiatives, product launches, application expansion, and market penetration programs.
Develop commercial activation plans, including customer targeting, sales plays, value propositions, positioning, messaging, campaign priorities, launch plans, and enablement needs.
Partner with commercial teams and regional leaders to ensure strategies are practical, field-ready, regionally relevant, and connected to customer workflows.
Establish operating mechanisms to set targets, measure performance, improve return on marketing investment, and continuously refine go-to-market programs based on results.
Guide multi-channel execution across digital, content, webinars, events, trade shows, and other customer engagement channels.