Senior Manager, Global Integrated Brand & Marketing at Altra | Denver, CO | $125K/yr – $157K/yr

Altra

Senior Manager, Global Integrated Brand & Marketing

Denver, CO (Unknown)

$125K/yr – $157K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive global brand storytelling and cross‑functional alignment to scale Altra’s brand worldwide.

Must-have: 6-10 years of experience in integrated channel strategies across ecommerce, wholesale, and regional markets.
Standout: Proven ability to develop scalable global campaign frameworks and playbooks balancing global consistency with local flexibility.

Job Description

Responsibilities

Translate Altra’s global brand strategy into cohesive, scalable storytelling that drives cultural relevance and commercial growth
Connect marketing/creative, product, regional, and commercial teams to deliver integrated campaigns and tools that bring the brand to life consistently around the world
Act as a brand steward and a partner to the Brand & Marketing leadership team, ensuring every initiative strengthens Altra’s purpose, positioning, and long‑term impact
Partner with the Global Brand & Marketing Director supporting tier 1 and leads tier 2 and 3 integrated global brand marketing moments across seasonal and business priorities and cultural moments
Act as a central connector across teams, influencing creative/marketing, product, regional marketing, and ecom/digital teams to ensure a cohesive global narrative and consistent execution
Own the global integrated marketing calendar points, aligning storytelling, content, and activation timing across North America and regional markets
Partner with Global Marketing Director and Product teams to ensure consumer, competitive, and cultural insights are reflected in the creative briefs
Monitor campaign performance and brand health metrics, partnering with ecom, paid media and Marketing Director to inform optimizations and future planning
Own the global Altra brand storytelling website strategy, ensuring it is a best‑in‑class destination for storytelling, education, and brand expression beyond ecommerce
Partner with ecom team to define homepage storytelling, brand moments, and content prioritization across seasons and ensures the homepage looks cohesive
Ensure brand consistency across global and regional site implementations while enabling market‑specific relevance
Lead website content planning for brand and product storytelling moments
Partner with SEO, CRM, and performance teams to ensure brand storytelling supports traffic, engagement, and conversion goals without compromising brand integrity
Continuously evaluate site performance and user behavior on brand storytelling pages to inform future brand storytelling opportunities
Identify and help develop brand‑led commercial opportunities that drive incremental revenue and build on winning styles
Partner with Ecommerce/CRM, Wholesale, Product, and Regional teams to ensure brand strategy supports business growth objectives across channels
Translate brand initiatives into sellable moments—including product launches, seasonal stories, partnerships, and activations
Support go‑to‑market planning by shaping marketing plans, product narratives and consumer value propositions that strengthen commercial impact
Monitor performance and brand KPIs tied to commercial initiatives, partnering with Insights and Analytics to inform optimization and future opportunities
Ensure that all growth initiatives reinforce Altra’s positioning, values, and long‑term vision—building a brand that scales sustainably

Requirements

6-10 years of experience
Deep understanding of integrated channel strategies (paid, owned, earned) across ecommerce, wholesale, and regional markets
Proven ability to develop scalable global campaign frameworks, toolkits, briefs, and playbooks that balance global consistency with local flexibility
Strong creative and brand leadership, including clear feedback, refined judgment, and stewardship of brand voice, tone, visual expression, and websites as storytelling platforms
Experience supporting go-to-market strategies, product launches, and sell‑in storytelling, connecting brand initiatives to business objectives and growth opportunities
Data‑informed marketer, comfortable analyzing performance metrics and translating insights into future strategies and actionable guidance
Exceptional written, verbal, and presentation skills with executive presence; able to distill complexity into clear, regionally relevant direction
Highly collaborative influencer who builds trust, coaches teams on the “why,” and navigates cross‑functional stakeholders without direct authority
Strong project management and organizational skills, adept at prioritizing across multiple timelines in fast‑moving, ambiguous environments while maintaining big‑picture perspective and attention to detail

Preferred

Formal education in a related field is great to have

Benefits

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Altra

Zusammen Ressourcen entdecken! Und so Entwicklung und Zugehörigkeit ermöglichen. Altra steht für eine Welt, in der die Vielfalt aller Menschen selbstverständlich ist. Wir bieten Entwicklungsmöglichkeiten mit vielfältigem, attraktivem und zeitgemässem Arbeiten, Ausbilden und Wohnen.Für Unternehmen sind wir Partner*in in der Produktion, für Dienstleistungen und bieten Expertise in Diversity & Inklusion. Unsere Vision ist eine Welt, in der die Vielfalt aller Menschen selbstverständlich ist.Als Inhaber der Swissmedic-Zulassung sind wir für das Verpacken von Medizinprodukten berechtigt. Zugleich bieten wir Ihnen im Sekundärbereich verschiedene Tätigkeiten an. Dabei werden die GMP-Richtlinien stets eingehalten. Wir beschaffen, lagern, füllen ab, konfektionieren, verpacken, etikettieren und versenden verschiedenste Lebensmittel wie zum Beispiel Mehl, Gewürze, Tee und Süssigkeiten.Im Team Elektromontage wird bestückt, verdrahtet und montiert. Schalttafeln, Baugruppen und komplette Steuerungen. Zudem konfektionieren wir Kabel.Entdecken Sie unser Leistungsspektrum! Wir sind Generalist im 3-Achs-Bereich. Tätigkeiten: Fräsen CNC, Drehen CNC, Sägen, Montage, Oberflächenbehandlung und Trowalisieren. In der Industriemontage ist sehr vieles möglich, von einfacher bis komplexer Montage. Unser gesamtes Spektrum finden auf unserer Webseite unter https://www.altra-sh.ch/dienstleistungen/industriemontage/ Zertifizierungen: SQS SODK OST+SQS ISO 9001:2015SQS ISO 14001:2015SQS FSSC 22000 Swissmedic GMPZEWO bio inspecta Lebensmittelbio inspecta Landwirtschaftbio inspecta GärtnereiSie sind in der D-CH zu Hause und haben einen Produktionsengpass? Sind Sie ein Start-Up Unternehmen, ein KMU oder ein Grossbetrieb? Melden Sie sich bei uns, wir unterstützen Sie bei der Auslagerung von Teilprozessen!Schreiben Sie uns Ihre Anfrage an: anfragen@altra-sh.chAltra - eine moderne Unternehmung, welche die Inklusion lebt!

Founded in 1965

Schaffhausen, Schaffhausen, CHE

133 employees (11 in marketing)

www.altra-sh.ch