Responsibilities

• Translate brand strategy for assigned HIC brands into actionable multi-year brand roadmaps tied to guest satisfaction and financial performance
• Develop annual brand priorities, KPIs, and performance frameworks aligned to enterprise objectives
• Direct brand refinement initiatives to evolve and differentiate brand positioning, identity, and guest touchpoints
• Identify opportunities to modernize brand expression to ensure cultural relevance and generational appeal
• Partner closely with Operations, Marketing, Design, Development, and Commercial teams to improve guest satisfaction scores, loyalty metrics, and profitability
• Synthesize guest feedback, brand health tracking, financial performance data, and operational insights to inform strategic adjustments
• Translate insights into structured action plans that strengthen brand consistency and revenue performance
• Support pilots and proof-of-concepts, evaluating results and scaling successful initiatives
• Participate in development and evolution of brand standards and toolkits in partnership with Operations to ensure clarity, usability, and measurable impact
• Help develop activation playbooks and scalable rollout strategies to drive on-property execution

Requirements

• Bachelor’s degree required
• 8–12+ years of hospitality brand management and/or operations experience
• Demonstrated ability to translate brand strategy into structured, performance-driven execution plans
• Strong analytical fluency; experience interpreting guest, operational, and financial data to drive decision-making
• Experience modernizing or repositioning established global brands to remain culturally relevant
• Proven track record of cross-functional leadership in a matrixed global organization
• Experience coaching and developing junior colleagues
• Fully bilingual (English and Spanish) required
• Experience supporting global hotel openings preferred

Benefits

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedule
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match