Senior Manager, Field Marketing at Workato | Palo Alto, CA | $150K/yr – $180K/yr

Workato

Senior Manager, Field Marketing

Palo Alto, CA (On-site)

$150K/yr – $180K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale the field marketing engine across strategy, event execution, and operational rigor to drive pipeline and revenue, leading a small team while coordinating with Sales, SDRs, CS, and Partners.

Strategy & Ownership: define global field/tradeshow roadmap and annual plans aligned to revenue targets.
Execution & Leadership: manage a 2-person team, run tier-1 shows, and coordinate hundreds of field and partner events.
Operational Excellence: institute ROI discipline, standardized planning, and post-event follow-up processes.

Job Description

Responsibilities

Strategy & Ownership: Own global field marketing and tradeshow strategy aligned to revenue targets, and build annual and quarterly plans across tradeshows, hosted events, third-party conferences, partner events, and executive programs.
Execution & Leadership: Lead, mentor, and develop a team of 2 field marketing professionals; personally manage high-impact tier-1 tradeshows and strategic events; oversee execution of 12+ major tradeshows annually; drive execution of hundreds of field and partner events per year; ensure seamless coordination across Marketing, Sales, SDRs, Customer Success, and Partners.
Operational Excellence: Build and manage event budgets with strong ROI discipline; create standardized processes for planning, tracking, and post-event follow-up; implement scalable systems for registration tracking, lead capture, routing, and SLA enforcement; drive pre-event enablement and post-event follow-up rigor across Sales teams.
Collaboration & Alignment: Partner closely with Sales leadership to align event investments to territory and account priorities.

Requirements

8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing
Experience owning and executing large-scale tradeshows and high-volume field programs
Demonstrated success driving pipeline and revenue through event programs
Experience managing budgets and forecasting ROI
Proven people manager with experience leading and developing direct reports
Experience in high-growth B2B SaaS environments
Familiarity with Salesforce and marketing automation platforms
Strong analytical and operational mindset — comfortable working in CRM and marketing automation systems
Ability to operate both strategically and tactically
Exceptional cross-functional collaboration skills

Preferred

Strong analytical and operational mindset — comfortable working in CRM and marketing automation systems
Ability to operate both strategically and tactically
Exceptional cross-functional collaboration skills
Highly organized with strong project management capabilities
Strong executive presence and comfort presenting performance metrics to leadership
Passion for process improvement and scalable systems

Benefits

a multitude of benefits they can enjoy inside and outside of their work lives.

Workato

4.0 Glassdoor

Workato empowers enterprises to transform their business operations by orchestrating business processes end-to-end and operationalizing AI across the entire organization. Designed with best-in-class security and governance, scalability, performance, and availability, Workato makes it easy for IT and business teams to orchestrate their applications, data, and experiences.With our democratized approach to enterprise orchestration, business technologists are empowered to fuel their organization’s digital transformation. Workato is trusted by over 20,000 of the world's top brands, including Broadcom, Intuit, and Box.

Founded in 2013

Palo Alto, California, USA

1.3K employees (105 in marketing)

www.workato.com

75% recommend to a friend

82% CEO approval