Responsibilities

• Own end-to-end strategy, planning, and execution of Springbrook's presence at trade shows, industry conferences, and public sector summits—attending the majority of these events in person.
• Oversee exhibit logistics including booth design, shipping, vendor coordination, staffing schedules, and on-site operations; set the standard for Springbrook's on-the-ground presence.
• Partner with the VP of Growth and Sales leadership to define priority events, set and track measurable goals, and ensure strong lead capture and follow-up processes are in place.
• Track and report on event ROI, pipeline contribution, and post-event outcomes; deliver executive-level recaps and recommendations.
• Own the annual trade show calendar and associated budget; make strategic investment decisions across the event portfolio.
• Lead planning and execution of Activate, Springbrook's annual customer conference, in partnership with internal stakeholders.
• Design and execute targeted field events that support pipeline creation and deal acceleration, including regional executive dinners, happy hours, prospect roundtables, and customer appreciation events—attending events in person as appropriate.
• Collaborate closely with VP of Growth and regional Sales teams to identify high-value accounts, customize event themes, and drive attendance from target personas.
• Manage all logistics: venue selection, catering, invitations, AV, speakers, and post-event follow-up enablement for Sales.
• Build repeatable, scalable event playbooks that can be deployed across regions without requiring white-glove management each time.

Requirements

• 8+ years of experience in field marketing, preferably in B2B SaaS or enterprise software, with at least 2–3 years in a senior or lead role.
• Demonstrated success managing trade shows and corporate events from strategy through post-event reporting at scale.
• Experience designing and executing sales-focused field events with measurable pipeline results.
• Proven ability to function as a senior individual contributor and thought partner to sales and marketing leadership.
• Strong project management skills with the ability to manage multiple programs simultaneously across a complex event calendar.
• Excellent communication and interpersonal skills; comfortable and credible representing Springbrook externally at senior levels.
• Proficiency with CRM systems (Salesforce preferred) and marketing automation platforms.
• Willingness and ability to travel 50–70% annually, including frequent trade shows, conferences, and field events throughout the year. This is a core requirement of the role.

Preferred

• Experience marketing to local government, public utilities, or public sector organizations.
• Familiarity with industry associations such as GFOA, APWA, or AWWA.
• Experience with event management platforms (e.g., Cvent).
• Knowledge of ABM (Account-Based Marketing) strategies and tools.
• Experience building or scaling a field marketing function.

Benefits

• comprehensive benefits