Senior Manager, Field Marketing

San Jose, CA (On-site)

$164K/yr – $236K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the enterprise field marketing engine, steering multi‑channel demand, ABM, and events to build pipeline and align Marketing with Sales.

Own the cross‑functional campaigns and event pipeline that feed revenue and accelerate opportunities.
Lead field event planning, regional programs, and ABM programs to drive account engagement and forecastable pipeline.
Orchestrate budget, resources, and sales handoffs to close the loop between Marketing, BDRs, and Field Sales.

Job Description

Responsibilities

Multi-Channel Campaigns: Develop and continuously refine data-driven, customer obsessed campaigns that successfully engage key contacts at target accounts; and ultimately generate and accelerate sales opportunities and pipeline. Build events (owned and third-party) as part of the pipeline engine, with pre-, during-, and post-engagement flows. Develop regional field marketing programs. Build forecast to meet revenue requirements.
End to End Results & Sales Toolkits: Write & develop multi-touch programs to drive success before, during and after programs to increase engagement and response rates. Including promotion and nurture emails, Landing pages, Direct Mail, ABM tactics, ads, and sales enablement. Create playbooks, nurture scripts, and collateral for sales & BDRs to maximize marketing campaigns and programs. Manage lead handoff and ensure all leads from events are meeting SLAs and conversions.
Full Scope Event Ownership: Responsible for field event and program planning, pipeline/outcome forecasting, project management, and logistics, from research & initial planning to post event/program follow up. This includes vendor management/negotiation, sales enablement, data cleansing/tracking, building & tracking SFDC reports, Hubspot set up, archiving, and maintenance of all assets.
Program Management & Ownership: Drive, project manage, & collaborate across marketing, sales, & design team to generate marketing content such as webpages, emails, direct mail, event content, etc. Build report
Marketing & Sales Alignment: Orchestrate resources across Marketing to maximize integrated efforts and support the team in achieving shared goals. Primary liaison between Field Sales and Marketing. Communicate feedback from the Field back to Marketing to ensure the Field has the tools and messaging they need to maximize campaign outcomes.
Sales Partnership & Voice of Field Team: Work hand in hand with sales to gain deep understanding of target accounts, segment/region needs, and effectively build out field events and account-based marketing programs to grow and accelerate pipeline.
Manage budget & report quarterly results influence, pipeline, campaign performance and uncover insights to improve ROI.
Budget and resource management: Oversee the Field Marketing budget, ensuring smart allocation of resources to drive maximum impact and efficiency across programs and channels.
Account-based marketing: Lead the development and execution of a comprehensive ABM strategy, identifying, targeting, and engaging high-value segments with personalized, high-impact campaigns.
Sales alignment: Collaborate closely with sales leaders and frontline teams to ensure timely lead follow-up, campaign feedback loops, and integration of insights into ongoing campaign development.

Requirements

BS/BA degree and 8+ years of experience in B2B Field Marketing role
Proven success in building pipeline and accelerating revenue within enterprise sales environments.
Experience with ABM strategy and execution, particularly for technical or complex sales cycles.
Proficient with marketing automation, CRM, and attribution platforms such as HubSpot, 6Sense, Salesforce.
Grasp of digital marketing channels, including paid media, email
Excellent cross-functional collaboration skills
Ability to handle moving parts, switch gears quickly, and juggle many projects at the same time
Highly analytical and metrics-driven; skilled in translating data into action.

Nice to have

Ideal candidate brings best practices from software B2B marketing—preferably in complex, technical or industrial markets.

Benefits

standard company benefits

Bloom Energy

3.3 Glassdoor

Bloom Energy empowers businesses and communities to responsibly take charge of their energy. The company’s leading solid-oxide platform for distributed generation of electricity and hydrogen is changing the future of energy. Fortune 100 companies around the world turn to Bloom Energy as a trusted partner to deliver lower carbon energy today and a net-zero future. Some of the largest companies in the world trust Bloom Energy to provide their businesses with clean, reliable and resilient energy. Bloom’s customers include global leaders in manufacturing, data centers, healthcare, retail, higher education, utilities, and other industries.The Bloom Energy Server is a distributed electric power solution built for the digital age and capable of delivering highly reliable, uninterrupted, 24x7 constant power that is also clean and sustainable. Bloom’s unique on-site power generation systems are among the most efficient on the planet, providing significantly reduced operating costs and producing dramatically lower greenhouse gas emissions. By generating power where it is consumed, Bloom Energy offers increased electrical reliability and improved energy security, providing a clear path to energy independence.Bloom Energy is headquartered in San Jose, California with offices globally and is looking to grow its dynamic team. Stay up to date with Bloom Energy through our social channels below:Subscribe to our YouTube channel: http://www.youtube.com/bloomenergy Follow us on Instagram: @bloomenergyFollow us on Twitter: https://twitter.com/Bloom_Energy Like us on Facebook: https://www.facebook.com/bloomenergy

Founded in 2001

San Jose, California, USA

2.1K employees (53 in marketing)

www.bloomenergy.com

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