Senior Manager, External Communications – Consumer Markets

New York City, NY (Hybrid)

$103K/yr – $170K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own Guardian’s external communications program for wealth management, turning research and narrative into integrated campaigns across media channels that build trust with financial advisors and consumers.

  • Lead thought leadership and cross-channel execution to raise visibility of Guardian’s wealth products, solutions, and leaders.
  • Manage media relations, reporter briefings, monitoring, and KPI reporting to demonstrate program impact.
  • Coordinate campaigns (press materials, pitches, social, newsletters) with internal teams and external partners to maintain consistent messaging.

Job Description

  • Turn subject matter expertise, research, and data into compelling external communications campaigns and initiatives across channels, positioning Guardian as a recognized and trusted expert among financial advisors and consumers.
  • Help shape Guardian’s wealth thought leadership strategy, leading execution across channels in order to drive visibility and awareness of Guardian’s products, solutions, and key business leaders.
  • Assist in the development and coordination of relevant communication campaigns, including press releases, pitches, byline writing, briefing documents, talking points, key messages, social posts, newsletter development, and reporting, working collaboratively with agency and internal partners.
  • Serve as liaison to reporters on media relations supporting the businesses. Build and strengthen key reporter relationships, staying current on relevant news outlets, industry coverage, and trends.
  • Be the point person for media monitoring, including maintaining media coverage tracker and managing media relations inbox.
  • Define KPIs and report on program effectiveness.
  • Support all other responsibilities as defined by the team.
  • 6-8 years of relevant experience in external communications and PR, ideally in financial services
  • Proven ability to manage complex stakeholder relationships
  • Exceptional writing and storytelling skills across multiple formats and channels
  • A familiarity with various external communications and marketing amplification platforms
  • Industry knowledge in wealth management, personal finance, retirement, and insurance
    • Inspire Well-Being
    • As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits.
    • Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
    • Salary Range: $103,450.00 - $169,960.00
    • The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate.
    • In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
      Guardian Life logo

      Guardian Life

      3.7 Glassdoor

      Who we are Guardian makes a difference in the lives of people when they need us most. With over 160 years of stability and fiscal integrity, we are a trusted resource to generations of families and business owners, inspiring well-being and helping build financial confidence. Today, we stand behind 29 million consumers, helping them prepare and plan for a bright future for themselves and their families. We help business owners care for their employees. And we help people recover and thrive in times of unexpected loss. As a modern mutual insurance company, we believe in driving value beyond dividends. We invest in our colleagues, are building an inclusive and innovative culture, and are helping to uplift communities through thoughtful corporate impact programs.What we stand for In 1860, a community of immigrants joined together to insure and protect their businesses and families. They were guided by powerful ideals that we’ve continued to stand behind and evolved throughout the years: we do the right thing, we believe people count, we courageously shape the future together, and we go above and beyond for the people we serve. Guardian employees embrace and live by these values every day. They remind us to put people at the heart of all we do so that we can help protect what matters most to you. Want to help bring these values to life? Join us for a rewarding career and the opportunity to shape the future. Disclosures: Financial information concerning Guardian as of December 31, 2022, on a statutory basis: Admitted assets = $76.0 billion; liabilities = $67.2 billion (including $55.0 billion of reserves); and surplus = $8.8 billion. Dividends are not guaranteed. They are declared annually by Guardian’s Board of Directors. Guardian® is a registered trademark of The Guardian Life Insurance Company of America. © Copyright 2023 The Guardian Life Insurance Company of America 2023-156184 Exp. 5/25

      New York, New York, USA
      9.9K employees (279 in marketing)
      63% recommend to a friend
      77% CEO approval

      Traffic Signals

      Monthly Visitors
      1.7M
      Monthly Google Ads Budget
      $593.8K
      Traffic Source Mix
      Search
      25.3%
      Direct
      66.5%
      Referral
      7.2%
      Social
      0.2%
      Paid
      0.7%

      Headcount Trend

      Current headcount: ~9.9K

      Marketing Team

      Marketing Team Size
      202 (2% of company)
      Marketing Roles Posted (Last 30 Days)
      1

      Funding

      Last Raise
      Non Equity Assistance, 10 years ago

      Funding History

      • Aug 2016
        Non Equity Assistance

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