Senior Manager, Event Marketing

Seattle, WA (Hybrid)

$150K/yr – $170K/yrSenior Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own the end-to-end enterprise events program across proprietary conferences and industry showcases, coordinating content, audience, and formats with segment goals while leading a cross-functional team and measuring ROI.

  • Event ownership: executive-facing conferences and multi-day trade shows with tight budgets and vendor management
  • Cross-functional execution: align content, collateral, PR, lead capture, and demand-gen workstreams to business objectives
  • Team and reporting: manage direct reports and produce post-event metrics on attendance, pipeline influence, and ROI

Job Description

Own end-to-end enterprise events program across proprietary conferences and industry showcases, aligning content, speakers, audience, and format with segment goals.

  • Plans and executes DAT's three proprietary events: Broker Executive Symposium, Carrier Summit, and Shipper Summit
  • Plan, budget, and execute DAT's trade show presence across 12-15 industry events annually (MATS, TIA, Gartner Supply Chain, TAI, Revenova, McLeod, and others)
  • Collaborates with segment leadership on event content, speaker lineups, audience composition, and format
  • Negotiate venue contracts, manage vendor relationships, and oversee event budgets ranging from individual trade show booths to multi-day proprietary conferences
  • Partner with segment marketing leaders to align event programming with business objectives for carrier, broker, shipper, and Outgo segments
  • Coordinate across marketing pillars (content, creative, demand gen, comms) to ensure event-related deliverables (collateral, promotional campaigns, PR coverage, lead capture) are executed on time
  • Supervise the Sr Event Specialist and any additional direct reports on day-to-day execution
  • Build and maintain post-event reporting including attendance, pipeline influence, customer sentiment, and ROI analysis
  • Manage the annual event calendar, space selection, sponsorship inventory, and overall event budget
  • Serve as an internal resource on event best practices, vendor relationships, and industry event trends in freight and logistics
DAT Freight & Analytics logo

DAT Freight & Analytics

3.6 Glassdoor

DAT Freight & Analytics operates DAT One, North America's largest truckload freight marketplace; DAT iQ, the industry's leading freight data analytics service; and Trucker Tools, the leader in load visibility. Shippers, transportation brokers, carriers, news organizations, and industry analysts rely on DAT for market trends and data insights, informed by nearly 700,000 daily load posts and a database exceeding $1 trillion in freight market transactions.Founded in 1978, DAT is a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500, and Fortune 1000. Headquartered in Beaverton, Ore., DAT continues to set the standard for innovation in the trucking and logistics industry.

Founded in 1978
Portland, Oregon, USA
1K employees (61 in marketing)
60% recommend to a friend

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$125.2K
Traffic Source Mix
Search
15.2%
Direct
80.9%
Referral
3.3%
Social
0.1%
Paid
0.5%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
41 (4% of company)

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