Responsibilities

• Lead end-to-end e-commerce strategy for a luxury beauty retailer, driving online revenue growth while maintaining a high-touch, premium brand experience across all digital channels.
• Own and optimize the customer journey on Cos Bar’s e-commerce platform, enhancing site merchandising, navigation, and conversion through data-driven UX/UI improvements.
• Develop and execute integrated digital marketing strategies across paid media (search, social, display), SEO/SEM, email, SMS, and affiliate channels to increase qualified traffic and customer acquisition.
• Own email marketing strategy and execution, including campaign planning, segmentation, A/B testing, and automation flows (welcome, post-purchase, re-engagement), driving increased open rates, conversion, and customer lifetime value.
• Support the relaunch of social media and affiliate marketing programs, redefining channel strategy, onboarding partners and creators, and optimizing performance to drive incremental revenue and brand reach.
• Partner with brand vendors (prestige and niche beauty brands) to create co-op marketing campaigns, exclusive launches, and digital storytelling that elevate brand equity and drive sales.
• Manage CRM and lifecycle marketing initiatives, including segmentation, personalization, and loyalty strategies to improve retention, repeat purchase rate, and customer lifetime value.
• Analyze performance metrics (traffic, conversion rate, AOV, CAC, ROAS) and deliver actionable insights to continuously optimize campaigns and site performance.
• Collaborate cross-functionally with merchandising, retail stores, creative, and IT teams to ensure cohesive omnichannel experiences and consistent brand messaging.
• Oversee digital content strategy, including product storytelling, tutorials, and editorial content that reflects luxury beauty standards and enhances customer engagement.

Requirements

• Bachelor’s degree in Marketing or related field (required/preferred)

Benefits

• Employees regularly working 30+ hours a week are eligible for our comprehensive benefits package, including health insurance, retirement plans, and paid time off.