Senior Manager, Digital and Social Media at Active Minds | District of Columbia, USA | $81K/yr – $113K/yr

Active Minds

Senior Manager, Digital and Social Media

District of Columbia, USA (Hybrid)

$81K/yr – $113K/yrSenior Level8+ years expFull time

Posted 6 months ago

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Job Summary

Drive a nonprofit social and digital strategy for youth mental health, coordinating content, creator partnerships, and data-driven campaigns at scale.

Must-have: 6-8 years in social/digital roles with 4+ years of people management
Standout: Proven leadership of creator programs and cross-functional storytelling

Job Description

Responsibilities

Lead the development and execution of a comprehensive social media and digital engagement strategy aligned to organizational priorities
Partner with internal teams to ensure digital strategy supports the organization mission, programs, partnerships, and fundraising initiatives
Design and implement integrated digital campaigns (paid and organic) that move audiences from awareness to participation and advocacy
Ensure campaigns are delivered on time, on budget, and aligned to strategic priorities
Develop and manage content calendars aligned to campaign priorities and audience needs
Develop audience targeting strategies and channel plans to maximize reach and engagement
Identify emerging platforms, trends, and cultural moments to ensure Active Minds remains relevant to youth and young adults
Partner with PR and Executive Leadership to amplify organizational thought leaders through social media platforms
Continuously test, optimize, and evolve digital strategies to drive engagement and growth
Oversee development and management of high-quality, youth-centered digital content across social media platforms

Requirements

6-8 years of experience in social media, digital media or marketing, preferably in a nonprofit or mission-driven environment.
4+ years of people management experience.
Expertise in social media & digital media strategy, content performance, and analytic reporting.
Excellent written and verbal communication skills.
Familiarity with online tools and platforms including Sprout Social, Google Analytics, Meta Ads Manager, TikTok Creator Marketplace, Meltwater and ClickUp (project management tool).

Preferred

Strategic thinker who balances big-picture vision with practical execution.
Storyteller who appreciates that everyone has an important story to tell.
Talented writer and creative communicator, able to maintain and develop Active Minds’ approachable voice.
Strong people manager who values collaboration, clarity, and growth.
Ability to deliver feedback directly and clearly.
Deep understanding of digital storytelling, audience engagement, community building & management, and nonprofit communications.
Comfortable in public speaking and presenting data, strategy, and learnings to all levels of the organization.
Extensive experience managing social media channels
Experience launching or scaling digital campaigns or creator programs
High digital literacy across platforms, tools, and analytics systems.

Benefits

Health, Vision and Dental Insurance
Paid Vacation and Sick Leave
Paid Holidays
Company Wide Mental Health Days
401(k) Matching
HSA and FSA Options
Life Insurance
Short Term, and Long Term Disability
Fully Paid Parental Leave
Wellness Reimbursement Program

Active Minds

3.9 Glassdoor

Active Minds is the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society. For more than 20 years, we have equipped the next generation of peer mental health advocates through a variety of programs, including the Active Minds Chapter Network, A.S.K., and Send Silence Packing. Our advocacy, initiatives, and campaigns foster lasting change in how youth view and discuss mental health, encouraging them to use their voices to influence broader conversations and inform mental health supports within their communities. Together, we are building a diverse movement of champions committed to improving mental health for all.

Founded in 2003

Washington, District of Columbia, USA

312 employees (48 in marketing)

www.activeminds.org

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72% CEO approval