Responsibilities

• Owning, developing and executing bold, innovative strategies for Verizon’s approach to programmatic and paid social.
• Oversight of campaign planning and activation; ensuring holistic digital strategy meets standards and KPIs.
• Partnering with media partners on driving their product roadmaps and expanding their capabilities into the broader marketplace.
• Partnering closely with other media leaders (Brand, Business, Search, Social, Analytics and our agencies) that support the execution and strategy
• Collaborating across partner units within Verizon (Operations, Experience, Technology, CRM) to create improved digital experiences across all touchpoints.
• Informing internal teams on the evolution of programmatic technology and paid social strategy; i.e. what’s leading in the marketplace, what tech can be utilized, what is the best creative/ audience approach to deliver this goal.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Marketer/agency/consultative services experience in programmatic media strategy and investment.
• Experience with analysis and reporting.
• Experience leading projects across multiple stakeholders
• Experience managing a high performing team.

Preferred

• Fluency in data-driven targeting and reach strategy.
• Experience managing teams of at least five people and establishing high team morale through constant change and intense workloads.
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
• Ability to manage all self-serve programmatic and social channels (display, video, social, dOOH, audio, native) and launch new channels.
• Experience with primary buying platforms & formats (Google, Amazon, Yahoo, Facebook/Instagram, Snap, Twitter, Pinterest).
• Experience with leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
• Experience with ad serving platforms (Google Campaign Manger, Innovid).
• Knowledge of Ad verification and brand safety tools (IAS, DoubleVerify, Moat).
• Experience with management of programmatic budgets of at least fifty million dollars.
• Programmatic leadership experience within Agency Trade Desks, Management Consultancies or brands with in-house programmatic capabilities.

Benefits

• Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.