Responsibilities

• - Lead Site Tagging and CAPI Strategy & Execution: Oversee end-to-end implementation of website pixels/tags, including requirement gathering, resourcing, troubleshooting, and QA.
• - Drive Legal Compliance: Partner closely with Verizon Privacy and Legal to ensure implementation complies with Verizon governance standards.
• - Collaborate with tech teams: Work with technical data teams to set up integrations, ensuring execution abides by Verizon and partner requirements.
• - Collaborate with Verizon Sourcing: Work closely with the Sourcing team to ensure negotiated contract terms cover specific use cases and respective terms.
• - Partner with Media Leaders: Provide technical guidance to digital media leads to ensure site tagging and CAPI set up aligns with campaign KPIs, leadership expectations, and overarching business goals.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Hands-on experience with Tag Management Systems (e.g. Tealium, Adobe, Google Tag Managers) to deploy media tracking via tagging and Online CAPI.
• Hands-on experience with data onboarding platforms (e.g. LiveRamp, Epsilon) to implement Offline CAPI integrations across digital media platforms.
• Technical understanding of hashing, PII protection, and data sharing methods (e.g. SFTP, API).
• Familiarity with Legal and Privacy regulations and their impact on data sharing.
• Familiarity with contract negotiations regarding scopes of works, data processing terms, etc.

Preferred

• Experience performing queries in data warehouses (e.g. BigQuery)
• Hands-on experience with media buying platforms across Display, Video, Social, Search (e.g. The Trade Desk, DV360, Google Ads, TikTok, Meta, etc.)
• Hands-on experience with ad servers (e.g. CM360, Innovid)
• Familiarity with Legal and Privacy regulations and their impact on data sharing within the telecom industry specifically.
• Fluency in project management systems (e.g. Workfront, Asana, Jira).

Benefits

• Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.