Responsibilities

• Develop and implement comprehensive digital marketing strategies across multiple channels
• Manage large projects and initiatives with limited oversight
• Analyze performance data using tools such as Google Analytics to provide actionable, strategic insights that guide decisions
• Partner with brand marketing teams to understand priorities and bring digital strategy and campaign planning expertise to shape brand strategy and digital execution
• Work closely with cross-functional partners to align on priorities, implementation plans, and operational support for existing and new initiatives
• Work within the Digital and Diagnostic Marketing Team to share ideas, align capabilities across franchises, and support one another

Requirements

• Bachelor’s degree required; advanced degree (e.g., MBA or related master’s) preferred
• 6+ years of progressive experience in marketing or customer engagement, with significant experience in digital and omnichannel marketing within biopharma, healthcare, or a closely related industry required
• Experience leading digital or engagement strategy in a matrixed organization and identifying opportunities for improvement
• Experience developing Search Engine Optimization strategies to improve digital marketing performance and guide best practices (Generative Engine Optimization experience a plus)
• Experience using web analytics tools such as Google Analytics to interpret data, generate insights, and support team decision-making
• Comfort adopting emerging technologies and openness to AI-enabled processes that support planning, analysis, and execution
• Experience applying User Experience principles to digital marketing
• Ability to work across teams, build alignment, and lead through influence
• Ability to connect technical details to business goals and inform marketing decisions
• Comfort operating in changing environments and shaping new operating models or ways of working

Preferred

• Experience in rare disease, plasma derived therapies, or specialty markets
• Hands-on experience with customer experience mapping and omnichannel journey design
• Knowledge of data visualization and analytics tools (e.g., Tableau or similar)

Benefits

• U.S. based employees may be eligible for short-term and/ or long-term incentives.
• U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others.
• U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.