Responsibilities

• Leads US-directed content social media strategy, governance and guidelines
• Owns US corporate website strategy, content prioritization and governance
• Curates, creates, adapts and optimizes content for US corporate digital channels, including USO corporate social media properties, website and blog
• Develops content competencies/capabilities across USO Comms and internal stakeholders including TA areas
• Triages content requests and campaigns from stakeholders ensuring alignment with digital communications and the company’s strategies
• Manages and maintains the editorial content calendar for all digital channels in service of US reputation activations and goals
• Project manages and edits original social and web content, ensuring it is both high quality, on-brand and the USO corporate brand voice is consistent across and all digital channels
• Ensures all digital content follows compliance requirements prior to distribution on digital channels

Requirements

• A bachelors or higher degree in communications, journalism, public relations, English or a related communications discipline required
• 10+ years of experience in managing social/digital platforms and related content strategy and creating strategies supporting marketing and/or public relations campaigns
• 10+ years’ experience in developing content and tactics, with an eye towards creative and compelling corporate positioning
• Demonstrates creativity and documented immersion in social media
• Experience sourcing and managing content development and publishing
• Subject matter expertise: In-depth knowledge of social media and web platforms (current and emerging) and how each platform can be deployed in different scenarios); hands-on experience using social media management tools
• Cross-functional editorial oversight and project management, as well as channel optimization and performance experience
• Comfortable in a high visibility role coaching teams and leaders to achieve a new standard of excellence