Responsibilities

• Build and implement integrated content strategies across marketing channels (social, email, digital, website) to ensure consistent messaging and brand experience. Leverage daily analytics to inform recommendations.
• Collaborate closely with marketing, UX and business leadership, acting as a strategic partner to uncover needs and shape content direction.
• Demonstrate strong research and writing skills, producing content that resonates with target audiences.
• Leverage AI tools for customer insights and to enhance creative deliverables, while maintaining a human touch in content creation.
• Develop targeted tactics and campaigns for specific audience segments, using analytics and customer data to inform decisions.
• Apply a data-driven mindset, utilizing analytics to guide creative direction and optimize content performance across all creative channels.
• Exhibit deep knowledge of the direct-to-consumer insurance business, with the ability to translate complex concepts into clear, relatable, and actionable consumer-facing copy.
• Approach content strategy from a holistic, big-picture perspective, ensuring all aspects of customer marketing inform and strengthen each other.
• Maintain a digital-first focus, prioritizing innovative solutions for online engagement and conversion.
• Optimize content for SEO—including emerging best practices for large language models (LLMs)—to maximize visibility and reach.

Requirements

• Bachelor's degree in Marketing, Business or Related field
• Minimum of 5 years’ experience in content/creative strategist role
• Creative problem-solver with exceptional project management, analytical, presentation and technical skills
• Experience in the pet insurance vertical, direct-to-consumer insurance or similarly competitive direct-to-consumer service markets. Demonstrated success in highly regulated or complex industries
• Highly motivated, and capable of working both independently and as part of a diverse team while demonstrating highly effective interpersonal and communication (written and verbal) skills